| 2025 |
Liu, Shih-Wei /Chen, Tser-Yieth /Li, Pei-Fang,The Impact of Personalization and Customization on Customer Satisfaction in the Aviation Industry,2025 Conference on Marketing Research ,Taipei,Taiwan |
| 2025 |
Zheng, You-An/Li, Pei-Fang,Apply Deepened Theory of Planned Behavior and Self-Determination Theory to Explore Taiwanese Purchase Intention toward Electric Scooters,2025 International Forum on International Marketing (IFIM),Taipei,Taiwan |
| 2023 |
Maxwell Tanjaya/Pei-Fang Li,The Influence of Negative Elements and Religion on Consumers’ Intention to Purchase Sustainable Goods in Indonesia,2023 Global Corporate Sustainability Forum,Taipei,Taiwan |
| 2023 |
Yamada, Hiroki/Li, Pei-Fang,The K-pop Popularity Investigation in Taiwan and Japan- The Moderating Effect of Cultural Traits,The 2023 Conference of Business and Public Management,Taipei,Taiwan |
| 2022 |
Hsu, Chia-Chen/Li, Pei-Fang,The Effect of Sustainable Elements on Travel Intention to the Offshore Wind Farm Featured Destination,2022 Global Corporate Sustainability Forum,Taipei,Taiwan |
| 2021 |
Wang, Siao-Wen / Li, Pei-Fang,The influence of auditory on attitude toward advertising -An investigation on Podcast advertising,第十五屆國際貿易與企業經營學術研討會（ITBA 2021）,New Taipei City,Taiwan |
| 2021 |
Sun, Juo-En / Li, Pei-Fang,Impulse purchase intention on higher-priced products,2021 International Conference on Business Administration - Spring Session,Taipei,Taiwan |
| 2020 |
Wu, Jia-Rong Li, Pei-Fang,The impact of old products and new ideology on consumers' new product purchase intention,2020 Global Corporate Sustainability Forum,Taipei,Taiwan |
| 2019 |
Li, M. P-F., Liang, Wan-Ru,Managing The Anxiety of Knowing and Not Knowing – The Use of Mobile Messaging applications (MMAs) in Taiwan,2019 Smart Enterprise Information Application Development Conference,Taipei,Taiwan |
| 2015 |
Asmussen, B., Postler, K., Butler, A., Canter, A., Thomson, S., MacFarlane, G., Michels, N., Budhathoki, T., Wider, S., Li, M. P-F.,How do you conceptualise branded content? An exploration of marketing communications discourse,Academy of Marketing Conference: The Magic in Marketing, University of Limerick, Ireland,Limerick,Ireland |
| 2014 |
Li, M. P-F., Bowen, D., Ekinci, Y. ,Technology paradoxes: UK and Taiwanese mobile phone markets,Academy of Marketing Conference,Bournemouth,UK |
| 2013 |
Li, M. P-F., Bowen, D., Ekinci, Y,The influence of culture on consumers’ perceptions of paradoxes of mobile technology and attitudinal loyalty – Preliminary findings,Academy of Marketing Conference,,Cardiff,UK |
| 2013 |
Li, M. P-F., Bowen, D., Ekinci, Y.,A cross-cultural study of the paradoxes of mobile technology and consumer’s attitudinal loyalty in the mobile technology industry − Preliminary findings,Academy of Marketing, Cross-Cultural Research Special Interest Group Workshop,Loughborough,UK |
