| 2024 |
Hung, Hsiu-Yu, Yansong Hu, Nick Lee, and Hsien-Tung Tsai ,Exploring Online Consumer Review-Management Response Dynamics: A Heuristic-Systematic Perspective,Decision Support Systems,177,114087 |
SCIE |
| 2024 |
李佩玲、蔡顯童、林婷鈴,萬應白花油 : 懷舊或創新? 打造品牌真實性與活化策略,產業與管理論壇,, |
TSSCI |
| 2023 |
張碧惠、林婷鈴、鍾君宇、蔡顯童,智慧化互動導向之架構與應用 ：以臺灣電子業為例,臺大管理論叢,33 (3),35-78 |
TSSCI |
| 2022 |
Pai Peiyu, Hsien-Tung Tsai and Jun-Yu Zhong,Enhancing IT Industry Employees’ Service Innovation Performance: Antecedents and Outcomes of Service Innovation Engagement,European Journal of Marketing,56(8),2455-2483 |
SSCI |
| 2022 |
余俊杰、林婷鈴、蔡顯童,鼐食鼐雙醬咖哩－疫情期間國際拓展決策,產業與管理論壇,24 (4),74-103 |
TSSCI |
| 2021 |
郭馨禧、鍾君宇、蔡顯童,資通訊科技世代之虛實通路整合行銷變革探討 ：以汽車售後服務市場為實證情境,科技管理學刊,26 (1),29-58 |
TSSCI |
| 2021 |
Hsien-Tung Tsai and Peiyu Pai,,Too Engaged to Contribute? An Exploration of Antecedents and Dual Consequences of Newcomer Engagement in Online Social Groups,Journal of the Association for Information Systems,22 (5),1311-1333 |
SSCI |
| 2021 |
Hsien-Tung Tsai 、 Peiyu Pai,Too Engaged to Contribute? An Exploration of Antecedents and Dual Consequences of Newcomer Engagement in Online Social Groups,Journal of the Association for Information Systems,22 (5),1311-1333 |
SSCI |
| 2021 |
Yen-Chun Chen、 Todd J. Arnold、 Hsien-Tung Tsai,Customer Involvement, Business Capabilities and New Product Performance,European Journal of Marketing,55 (10),2769-2793 |
SSCI |
| 2020 |
Chen, Yen-Chun, Ya-Hui Lin, and Hsien-Tung Tsai,Toward Greater Understanding of the Relationship Between Entrepreneurial Orientation and International Performance,Management International Review,60(3),pp. 211-245 |
SSCI |
| 2020 |
Kao, Ping-Jen, Peiyu Pai, and Hsien-Tung Tsai,Looking at Both Sides of Relationship Dynamics in Virtual Communities: A Social Exchange Theoretical Lens,Information & Management,57(4),pp. 1-12 |
SSCI |
| 2019 |
陳律睿、蔡顯童,子公司關係網絡之探討：事業關係複雜性、自主性與母公司資源配置,管理與系統,26(1),pp. 113-146 |
TSSCI |
| 2019 |
鍾君宇、蔡顯童、林國清,個人社交媒體支持意願之探討,資訊管理學報,26(1),pp. 25-69 |
TSSCI |
| 2017 |
呂姿瑩、鍾君宇、蔡顯童,品牌贊助活動與購買意願之研究：參與利益的獲得與消費者心理形成機制之探討,管理與系統,24 (2),pp. 303–339 |
TSSCI |
| 2016 |
Pai, Peiyu and Hsien-Tung Tsai,Does the Norm of Reciprocity Really Predict Sharing Behavior? Examining Moderating Influences in Online Consumption Communities,Information & Management,53 (1),pp. 38-52 |
SSCI |
| 2016 |
Hung, Hsiu-Yu and Hsien-Tung Tsai,A Dual Pathway Model of Consumer Loyalty in Brand Community Settings: Intrinsic Need Fulfillment and Extrinsic Cost Perception,管理學報,33 (4),pp. 559–585 |
TSSCI |
| 2014 |
Tsai, Hsien-Tung and Peiyu Pai,Why Do Newcomers Participate in Virtual Communities? An Integration of Self-Determination and Relationship Management Theories,Decision Support Systems,57 (1),pp. 178–187 |
SCI |
| 2014 |
Tsai, Hsien-Tung and Richard P. Bagozzi,Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences,MIS Quarterly,38 (1),pp. 143–163 |
SSCI |
| 2013 |
劉宜瑾、林婷鈴、蔡顯童、吳志明,消費者開始與持續撰寫商品評論原因之初探,行銷科學學報,9(2),159–178 |
|
| 2013 |
Cheng, Colin C.J., Hsien-Tung Tsai, Dennis Krumwiede,“How to Enhance New Product Creativity in the Online Brand Community?”,Innovation: Management, Policy & Practice,15 (1),pp. 83–96 |
SSCI, Impact Factor = 0.380 |
| 2013 |
Tsai, Hsien-Tung and Peiyu Pai,“Explaining Members’ Proactive Participation In Virtual Communities”,International Journal of Human-Computer Studies,71 (4),pp. 475–491 |
SSCI, Impact Factor = 1.415 |
| 2012 |
Tsai, Hsien-Tung and Peiyu Pai,“Positive and Negative Aspects of Online Community Cultivation: Implications for Online Stores’ Relationship Management”,Information & Management,49 (2),pp. 111–117 |
SSCI, Impact Factor = 1.663 |
| 2012 |
陳律睿、蔡顯童、劉峰旭,「子公司外部網絡鑲嵌之決定因素與影響效果」,管理評論,31(1),pp. 25–48 |
TSSCI |
| 2012 |
Tsai, Hsien-Tung, Heng-Chiang Huang, and Ya-Ling Chiu,“Brand Community Participation in Taiwan: Examining the Roles of Individual-, Group-, and Relationship-level Antecedents”,Journal of Business Research,65 (5),pp. 676–684 |
SSCI, Impact Factor = 1.872 |
| 2012 |
蔡顯童、邱雅鈴,「聯合忠誠度方案對於消費者購買行為之影響探討」,台大管理論叢,23(1),pp. 297–326 |
TSSCI |
| 2011 |
蔡顯童、賴子珍、邱雅鈴,「從多元觀點探討使用者對於電子書閱讀器的採用行為」,電子商務學報,13(4),pp. 84–114 |
TSSCI |
| 2011 |
Pai, Pei-Yu and Hsien-Tung Tsai,“How Virtual Community Participation Influences Consumer Loyalty Intentions in Online Shopping Contexts: An Investigation of Mediating Factors”,Behaviour & Information Technology,30 (5),pp. 603–615 |
SSCI, Impact Factor = 1.011 |
| 2011 |
蔡顯童、邱雅鈴,「虛擬社群行為研究：中介效果與干擾效果之探討」,管理評論,30(4),pp. 100–120 |
TSSCI |
| 2009 |
Tsai, Hsien-Tung and Heng-Chiang Huang,“Online Consumer Loyalty: Why E-Retailers Should Seek a High-Profile Leadership Position”,Computers in Human Behavior,25 (6),pp. 1231–1240 |
SSCI, Impact Factor = 1.677 |
| 2007 |
Tsai, Hsien-Tung and Heng-Chiang Huang,“Determinants of E-Repurchase Intentions: An Integrative Model of Quadruple Retention Drivers”,Information & Management,44 (3),pp. 231–239 |
SSCI, Impact Factor = 1.663 |
| 2006 |
Tsai, Hsien-Tung and Heng-Chiang Huang,Understanding the Antecedents of Repurchase Intentions,台灣管理學刊,6 (2),63–80 |
|
| 2006 |
Tsai, Hsien-Tung, Heng-Chiang Huang, Yi-Long Jaw, and Wen-Kuo Chen,"Why On-line Customers Remain with a Particular E-Retailer: An Integrative Model and Empirical Evidence",Psychology & Marketing,23 (5),pp. 447–464 |
SSCI, Impact Factor = 1.340 |
