Journal Paper

Year Journal Category
2026 Chih-Ching Yu, Chin-Tien Chen, Lung-Hsien Wang, Chih-Ning Chang,Chun-Shuo Chen,Psychological mechanisms of green purchasing: The interplay of message framing, word-of-mouth, and product type,Journal of Business Administration,Vol.51 No.1,43-71 Econlit
2025 Chih-Ching Yu, Ting-Yun Chang,Evaluating the ethics of purchasing upcycled foods: insights into consumer intentions from an ethical decision-making perspective,Current Psychology,44(21),17040-17055 SSCI, SCOPUS
2024 Chih-Ching Yu, Yi-Chen Chu,Reevaluating the Effectiveness of Fear Appeals on Purchase Intentions for Green Products: The Moderating Effects of Social Value Orientation,Journal of Business Administration,Vol.49 No.4,PP.111~131 Econlit
2023 Chih-Ching Yu, Ching Lu,Reassessing the Impact of Fear Appeals in Sustainable Consumption Communication: An Investigation into Message Types and Message Foci,Sustainability,Vol.15 No.24,PP.16841 SSCI, SCOPUS, SCIE
2023 游志青,黃文曄,麥瑜軒,企業社會責任活動與品牌忠誠度之關聯性研究 – 從消費者觀點的探討,商管科技季刊,第24卷 第2期,第219~249頁
2023 Chun-Shuo Chen, Chih-Ching Yu, Kuan-Yu Tu,Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments,Sustainability,Vol.15 No.24,PP.16841 SSCI, SCOPUS, SCIE
2022 Chih-Ching Yu, Heng-Yih Liu, Ting-Ling Lin, Wai-Sum Siu,Cognitive complexity, stylistic innovation and performance: A preliminary study of small Taiwanese design firms,Journal of Business Administration,Vol.47 No.2,PP.23~44 Econlit
2021 許嘉霖,楊台寧,鄭婕盈,游志青,潘彥蓉,人格特質、個人價值觀及態度對加入假日農夫意願之影響,中山管理評論,第29卷 第2期,第337~368頁 TSSCI
2020 游志青、潘睿彬、連春長,新加坡麗盛集團—海外擴展還是多樣化經營?,中山管理評論,第28/卷 第4期,第653~688頁 TSSCI
2018 Chun-Shuo Chen, Chih-Ching Yu & Jer-San Hu,Constructing Performance Measurement Indicators to Suggested Corporate Environmental Responsibility Framework,Technological Forecasting and Social Change: An International Journal,Vol.135,PP.33~44 SSCI
2016 游志青、陳世雄,板田實業公司:早餐連鎖店品牌堅持還是快速展店?,管理評論,第35卷 第2期,第111~129頁 TSSCI
2014 Chih-Ching Yu & Chun-Shuo Chen,From the Actual Practice of Corporate Environmental Strategy to the Creation of A Suggested Framework of Corporate Environmental Responsibility,Environmental Engineering Science,Vol.31 No.2,PP.61~70 SCI
2014 Chia-Lin Hsu, Chih-Ching Yu & Cou- Chen Wu,Exploring the Continuance Intention of Social Networking Websites: An Empirical Research,Information Systems and e-Business Management,Vol.12 No.2,PP.139~163 SSCI
2013 游志青、陳俊碩、胡哲生,臺灣企業環境責任觀念架構之建構-以資訊科技產業領導廠商為例,企業管理學報,第99期,第1~28頁
2013 游志青,王子駿,大學戲劇通識課程對非藝術科系大學生戲劇知識、涉入程度與觀賞行為之影響,藝術教育研究,第25期,第37~75頁 TSSCI
2013 Chih-Ching Yu, Pei-Jou Lin & Chun-Shuo Chen,How Brand Image, Country of Origin, and Self-Congruity Influence Internet Users’ Purchase Intention,Social Behavior and Personality: An International Journal,Vol.41 No.4,PP.599~612 SSCI
2010 游志青、胡哲生、葉春雅,結合外部資源與核心能力創造差異化價值之策略類型,企業管理學報,第86期,第115~144頁
2008 翁逸群、游志青、鄭詩華,”聯合行為、虛偽不實表徵及營業誹謗之研究─以獨占競爭廠商之最適價格、廣告與研發策略為例,公平交易季刊,第16卷 第1期,第57~94頁 TSSCI
2007 吳明哲、鄭詩華、王永昌、游志青,新均衡理論與模糊分析階層程序法在不動產證券化市場投資需求因素之應用,證券市場發展季刊,第19卷 第4期,第1~44頁 TSSCI
2005 賴其勛、游志青、楊靜芳,旅館業服務接觸中顧客滿意與不滿意之來源-關鍵事件法之應用,顧客滿意學刊,第1卷 第1期,第31~50頁 TSSCI
2004 游志青,文化休閒事業發展之個案探討,休閒運動期刊,第3期,第118~129頁
2004 胡哲生、游志青、許逸平,研發風險、研發資源投入與研發技術來源之策略關聯性研究-以臺灣生化製藥業為例,管理學報,第21卷 第6期,第829~844頁 TSSCI
2004 吳明哲、游志青、鄭詩華,台灣不動產證券化之現況問題與未來發展之研究,農業經濟半年刊,第76卷,第145~168頁 TSSCI
2004 田瑞良、游志青,企業贊助對大學課外活動推展之研究,學生事務,第43卷 第2期,第46~56頁
2004 田瑞良、游志青,打造花田城市-從2004臺灣花卉博覽會談起,社區發展季刊,第107期,第161~170頁
2004 Chen, I-Ting, Chih-ching Yu,Strategic Analysis of Pricing to the Competitive Advantage in Tourism Industry,休閒運動期刊,No.3,PP.137~144
2003 Yu, Chih-ching, John M. Connor,Choosing the Best Competition Models for the Margarine Industry in the United States,農業經濟半年刊,Vol.74,PP.147~168 TSSCI
2002 Yu, Chih-ching, John M. Connor,The Price-Concentration Relationship in Grocery Retailing: Retesting Newmark,Agribusiness,Vol.18 No.4,P.413~426 Econlit

Conference paper

Year Title
2023 張庭芸、游志青,探索消費者對升級再造食物的道德看法,企業文化暨商業發展學術研討會,,
2023 朱怡蓁、游志青,恐懼訴求訊息型態及社會價值傾向與綠色產品購買意願之關聯性探討,企業文化暨商業發展學術研討會,,
2023 張芷寧、游志青,以框架效應與口碑提升綠色購買意願—以產品種類調節,企業文化暨商業發展學術研討會,,
2016 Yu, Chih-Ching, Chun-Shuo Chen and Jer-San Hu,Constructing Performance Measurement Indicators to Suggested Corporate Environmental Responsibility Framework,The 5th International EcoSummit Congress, EcoSummit 2016 – Ecological Sustainability Le Corum, Montpellier,Le Corum, Montpellier:,France
2014 Yu, Chih-Ching, Chun-Shuo Chen and Jer-San Hu,Constructing Performance Measurement Indicators from Corporate Environmental Responsibility Framework,2014 Academic Conference on Business Administration,Department of Business Administration, National Taipei University,Taiwan
2012 Lin, Long-Yi, Chih-Ching Yu, Chun-Shuo Chen and Duan Xun Koh,The Influence of Negative Firm's Corporate Social Responsibility Event on Consumer Behavior,International Conference on Innovation and Management,,Republic of Palau
2003 Hu, Jer-San, Chih-Ching Yu and Wei Lo,Evolution of Knowledge Diffusion Strategy in Value Network from Perspective of Interorganizational Learning,The 2nd Academic Conference of New Managerial Thought,,Taiwan

Book

Year Book

Research project

Unit Project Start Date Role

Experience

Date Experience Unit Role
2014/08 委員會委員 國立台北大學 系課程委員會委員

Honor

Year Project Awarder