2024 | Jung-Kuei Hsieh/ Sushant Kumar/ Ning-Yu Ko,Re-examining the showrooming phenomenon: The moderating role of consumers’ maximizing tendency,Asia Pacific Journal of Marketing and Logistic,36 (2),334~355 | SSCI |
2023 | Jung-Kuei Hsieh/ Werner H. Kunz/Ai-Yun Wu,Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory,Internet Research,33 (4),1597~1632 | SCIE |
2023 | Jung-Kuei Hsieh、 Sushant Kumar、 Yun-Chia Tang、Guan-Zhen Huang,Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase,Electronic Commerce Research and Applications,58, | SCIE |
2023 | Jung-Kuei Hsieh,The impact of influencers’ multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory,Journal of Retailing and Consumer Services,74,103397 | SSCI |
2022 | Jung-Kuei Hsieh, Hsiang-Tzu Li,Exploring the fit between mobile application service and application privacy,Journal of Services Marketing,36(2),264~282 | SSCI |
2021 | Sushant Kumar, Aarushi Jain, Jung-Kuei Hsieh,Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal,Journal of Retailing and Consumer Services,63,102686 | SSCI |
2020 | Hsieh*, J. K. and Y. J. Li,Will you ever trust the review website again? The importance of source credibility,International Journal of Electronic Commerce,24(2),255-275 | SCIE/SSCI |
2020 | Hsieh, J. K.,The effects of transforming mobile services into mobile promotions,Journal of Business Research,121,195-208 | SSCI |
2018 | Hsieh*, J. K. and C. Y. Tseng,Exploring social influence on hedonic buying of digital goods—online games’ virtual items,Journal of Electronic Commerce Research,19(2),164-185 | SSCI |
2017 | Hsieh, J. K.,The role of customers in co-creating m-services in the O2O model,Journal of Service Management,28(5),866-883 | SSCI |
2015 | Hsieh*, J. K. and, Y. C. Hsieh,Dialogic co-creation and service innovation performance in high-tech companies,Journal of Business Research,68(11),2266-2271 | SSCI |
2014 | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang,Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD,Journal of Interactive Marketing,28(3),225-236 | SSCI |
2013 | Hsieh*, J. K. and Y. C. Hsieh,Appealing to Internet-based freelance developers in smartphone application marketplaces,International Journal of Information Management,33(2),308-317 | |
2013 | Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng,A practical perspective on the classification of service innovations,Journal of Services Marketing,27(5),371-384 | |
2012 | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng,Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework,Computers in Human Behavior,28(5),1912-1920 | |
2012 | Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang,Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video,Electronic Commerce Research,12(2),201-224 | |
2012 | Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu,All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution,Managing Service Quality,22(3),310-335 | |
2011 | Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh,The challenge for multichannel services: Cross-channel free-riding behavior,Electronic Commerce Research and Applications,10(2),268-277 |
2024 | Jung-Kuei Hsieh/ Sushant Kumar/ Ning-Yu Ko,Asia Pacific Journal of Marketing and Logistic,Re-examining the showrooming phenomenon: The moderating role of consumers’ maximizing tendency,36 (2),334~355 |
2023 | Jung-Kuei Hsieh,Journal of Retailing and Consumer Services,The impact of influencers’ multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory,74,103397 |
2023 | Jung-Kuei Hsieh、 Sushant Kumar、 Yun-Chia Tang、Guan-Zhen Huang,Electronic Commerce Research and Applications,Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase,58, |
2023 | Jung-Kuei Hsieh/ Werner H. Kunz/Ai-Yun Wu,Internet Research,Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory,33 (4),1597~1632 |
2022 | Jung-Kuei Hsieh, Hsiang-Tzu Li,Journal of Services Marketing,Exploring the fit between mobile application service and application privacy,36(2),264~282 |
2021 | Sushant Kumar, Aarushi Jain, Jung-Kuei Hsieh,Journal of Retailing and Consumer Services,Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal,63,102686 |
2020 | Hsieh*, J. K. and Y. J. Li,International Journal of Electronic Commerce,Will you ever trust the review website again? The importance of source credibility,24(2),255-275 |
2020 | Hsieh, J. K.,Journal of Business Research,The effects of transforming mobile services into mobile promotions,121,195-208 |
2019 | Hsieh J. K., Werner Kunz, Ai-Yun Wu,Exploring gifting behavior on social media: The moderator of mianzi,THE THIRTEENTH ROYAL BANK INTERNATIONAL RESEARCH SEMINAR,,Canada |
2018 | Hsieh*, J. K. and C. Y. Tseng,Journal of Electronic Commerce Research,Exploring social influence on hedonic buying of digital goods—online games’ virtual items,19(2),164-185 |
2018 | Hsieh, J. K.,Gift-giving in Chinese culture,The International Conference on Recent Trends in Science, Technology, Management and Social Development,,Indonesia |
2017 | Hsieh, J. K.,Can mobile service become the vehicle of mobile marketing?,The 8th International Research Symposium in Service Management,,Korea |
2017 | Hsieh, J. K.,Journal of Service Management,The role of customers in co-creating m-services in the O2O model,28(5),866-883 |
2016 | Hsieh, J. K.,Utilizing the mobile service to facilitate customer cocreationand loyalty,7th International Research Symposium in ServiceManagement,,Thailand |
2015 | Hsieh*, J. K. and, Y. C. Hsieh,Journal of Business Research,Dialogic co-creation and service innovation performance in high-tech companies,68(11),2266-2271 |
2015 | Hsieh, J. K.,The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries,6thInternational Research Symposium in Service Management,,Malaysia |
2014 | Hsieh, J. K.,Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce,2014 International Business Conference in San Francisco,,USA |
2014 | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang,Journal of Interactive Marketing,Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD,28(3),225-236 |
2013 | Hsieh, J. K.,Co-creation with customer and business partners in service innovation projects,LCBR European Marketing Conference 2013,,Germany |
2013 | Hsieh*, J. K. and Y. C. Hsieh,International Journal of Information Management,Appealing to Internet-based freelance developers in smartphone application marketplaces,33(2),308-317 |
2013 | Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng,Journal of Services Marketing,A practical perspective on the classification of service innovations,27(5),371-384 |
2012 | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng,Computers in Human Behavior,Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework,28(5),1912-1920 |
2012 | Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang,Electronic Commerce Research,Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video,12(2),201-224 |
2012 | Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu,Managing Service Quality,All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution,22(3),310-335 |
2011 | Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh,Electronic Commerce Research and Applications,The challenge for multichannel services: Cross-channel free-riding behavior,10(2),268-277 |
2024 | 36 (2),Jung-Kuei Hsieh/ Sushant Kumar/ Ning-Yu Ko,Asia Pacific Journal of Marketing and Logistic,Re-examining the showrooming phenomenon: The moderating role of consumers’ maximizing tendency,334~355 |
2023 | 33 (4),Jung-Kuei Hsieh/ Werner H. Kunz/Ai-Yun Wu,Internet Research,Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory,1597~1632 |
2023 | 58,Jung-Kuei Hsieh、 Sushant Kumar、 Yun-Chia Tang、Guan-Zhen Huang,Electronic Commerce Research and Applications,Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase |
2023 | 74,Jung-Kuei Hsieh,Journal of Retailing and Consumer Services,The impact of influencers’ multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory,103397 |
2022 | 36(2),Jung-Kuei Hsieh, Hsiang-Tzu Li,Journal of Services Marketing,Exploring the fit between mobile application service and application privacy,264~282 |
2021 | 63,Sushant Kumar, Aarushi Jain, Jung-Kuei Hsieh,Journal of Retailing and Consumer Services,Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal,102686 |
2020 | 121,Hsieh, J. K.,Journal of Business Research,The effects of transforming mobile services into mobile promotions,195-208 |
2020 | 24(2),Hsieh*, J. K. and Y. J. Li,International Journal of Electronic Commerce,Will you ever trust the review website again? The importance of source credibility,255-275 |
2019 | Hsieh J. K., Werner Kunz, Ai-Yun Wu,Exploring gifting behavior on social media: The moderator of mianzi,THE THIRTEENTH ROYAL BANK INTERNATIONAL RESEARCH SEMINAR,Canada |
2018 | Hsieh, J. K.,Gift-giving in Chinese culture,The International Conference on Recent Trends in Science, Technology, Management and Social Development,Indonesia |
2018 | 19(2),Hsieh*, J. K. and C. Y. Tseng,Journal of Electronic Commerce Research,Exploring social influence on hedonic buying of digital goods—online games’ virtual items,164-185 |
2017 | 28(5),Hsieh, J. K.,Journal of Service Management,The role of customers in co-creating m-services in the O2O model,866-883 |
2017 | Hsieh, J. K.,Can mobile service become the vehicle of mobile marketing?,The 8th International Research Symposium in Service Management,Korea |
2016 | Hsieh, J. K.,Utilizing the mobile service to facilitate customer cocreationand loyalty,7th International Research Symposium in ServiceManagement,Thailand |
2015 | Hsieh, J. K.,The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries,6thInternational Research Symposium in Service Management,Malaysia |
2015 | 68(11),Hsieh*, J. K. and, Y. C. Hsieh,Journal of Business Research,Dialogic co-creation and service innovation performance in high-tech companies,2266-2271 |
2014 | 28(3),Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang,Journal of Interactive Marketing,Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD,225-236 |
2014 | Hsieh, J. K.,Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce,2014 International Business Conference in San Francisco,USA |
2013 | 27(5),Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng,Journal of Services Marketing,A practical perspective on the classification of service innovations,371-384 |
2013 | Hsieh, J. K.,Co-creation with customer and business partners in service innovation projects,LCBR European Marketing Conference 2013,Germany |
2013 | 33(2),Hsieh*, J. K. and Y. C. Hsieh,International Journal of Information Management,Appealing to Internet-based freelance developers in smartphone application marketplaces,308-317 |
2012 | 22(3),Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu,Managing Service Quality,All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution,310-335 |
2012 | 12(2),Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang,Electronic Commerce Research,Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video,201-224 |
2012 | 28(5),Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng,Computers in Human Behavior,Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework,1912-1920 |
2011 | 10(2),Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh,Electronic Commerce Research and Applications,The challenge for multichannel services: Cross-channel free-riding behavior,268-277 |
2012 | Managing Service Quality | Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu | All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution |
2018 | Gift-giving in Chinese culture | Hsieh, J. K. | The International Conference on Recent Trends in Science, Technology, Management and Social Development |
2017 | Journal of Service Management | Hsieh, J. K. | The role of customers in co-creating m-services in the O2O model |
2016 | Utilizing the mobile service to facilitate customer cocreationand loyalty | Hsieh, J. K. | 7th International Research Symposium in ServiceManagement |
2017 | Can mobile service become the vehicle of mobile marketing? | Hsieh, J. K. | The 8th International Research Symposium in Service Management |
2013 | Co-creation with customer and business partners in service innovation projects | Hsieh, J. K. | LCBR European Marketing Conference 2013 |
2015 | The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries | Hsieh, J. K. | 6thInternational Research Symposium in Service Management |
2014 | Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce | Hsieh, J. K. | 2014 International Business Conference in San Francisco |
2014 | Journal of Interactive Marketing | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang | Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD |
2012 | Computers in Human Behavior | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng | Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework |
2012 | Electronic Commerce Research | Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang | Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video |
2013 | Journal of Services Marketing | Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng | A practical perspective on the classification of service innovations |
2015 | Journal of Business Research | Hsieh*, J. K. and, Y. C. Hsieh | Dialogic co-creation and service innovation performance in high-tech companies |
2020 | International Journal of Electronic Commerce | Hsieh*, J. K. and Y. J. Li | Will you ever trust the review website again? The importance of source credibility |
2013 | International Journal of Information Management | Hsieh*, J. K. and Y. C. Hsieh | Appealing to Internet-based freelance developers in smartphone application marketplaces |
2018 | Journal of Electronic Commerce Research | Hsieh*, J. K. and C. Y. Tseng | Exploring social influence on hedonic buying of digital goods—online games’ virtual items |
2019 | Exploring gifting behavior on social media: The moderator of mianzi | Hsieh J. K., Werner Kunz, Ai-Yun Wu | THE THIRTEENTH ROYAL BANK INTERNATIONAL RESEARCH SEMINAR |
2011 | Electronic Commerce Research and Applications | Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh | The challenge for multichannel services: Cross-channel free-riding behavior |
國科會 | 探討網紅的多平台經營策略(兩年期) | 2022/08/01 | 主持人 |
科技部 | 如何掌握研究型購物者: 最優者心態與遷徙理論之觀點(三年期) | 2019/8/1 | 主持人 |
科技部 | 你願意再相信一次嗎?探討購買前後對訊息來源信任度之變化(兩年期) | 2017/08/01 | 主持人 |
科技部 | 送禮者的印象管理對購禮決策之影 | 2016/08/01 | 主持人 |
科技部 | 實體與虛擬群體對數位商品消費行為之影響 | 2015/08/01 | 主持人 |
科技部 | 探討行動商務中顧客共創活動之個人價值與集體價值 | 2014/08/01 | 主持人 |
科技部 | 探討服務創新中的客戶與企業夥伴共創關係:以台灣產業為例 | 2013/05/01 | 主持人 |
年度 | 經歷類型 | 服務機關名稱 | 職務 |
---|---|---|---|
科技部 | 實體與虛擬群體對數位商品消費行為之影響 | 2015/08/01 | 主持人 |
科技部 | 探討服務創新中的客戶與企業夥伴共創關係:以台灣產業為例 | 2013/05/01 | 主持人 |
科技部 | 如何掌握研究型購物者: 最優者心態與遷徙理論之觀點(三年期) | 2019/8/1 | 主持人 |
科技部 | 探討行動商務中顧客共創活動之個人價值與集體價值 | 2014/08/01 | 主持人 |
科技部 | 送禮者的印象管理對購禮決策之影 | 2016/08/01 | 主持人 |
科技部 | 你願意再相信一次嗎?探討購買前後對訊息來源信任度之變化(兩年期) | 2017/08/01 | 主持人 |
國科會 | 探討網紅的多平台經營策略(兩年期) | 2022/08/01 | 主持人 |
2020 | International Journal of Electronic Commerce | Hsieh*, J. K. and Y. J. Li | Will you ever trust the review website again? The importance of source credibility |
2019 | Exploring gifting behavior on social media: The moderator of mianzi | Hsieh J. K., Werner Kunz, Ai-Yun Wu | THE THIRTEENTH ROYAL BANK INTERNATIONAL RESEARCH SEMINAR |
2018 | Journal of Electronic Commerce Research | Hsieh*, J. K. and C. Y. Tseng | Exploring social influence on hedonic buying of digital goods—online games’ virtual items |
2018 | Gift-giving in Chinese culture | Hsieh, J. K. | The International Conference on Recent Trends in Science, Technology, Management and Social Development |
2017 | Can mobile service become the vehicle of mobile marketing? | Hsieh, J. K. | The 8th International Research Symposium in Service Management |
2017 | Journal of Service Management | Hsieh, J. K. | The role of customers in co-creating m-services in the O2O model |
2016 | Utilizing the mobile service to facilitate customer cocreationand loyalty | Hsieh, J. K. | 7th International Research Symposium in ServiceManagement |
2015 | Journal of Business Research | Hsieh*, J. K. and, Y. C. Hsieh | Dialogic co-creation and service innovation performance in high-tech companies |
2015 | The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries | Hsieh, J. K. | 6thInternational Research Symposium in Service Management |
2014 | Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce | Hsieh, J. K. | 2014 International Business Conference in San Francisco |
2014 | Journal of Interactive Marketing | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang | Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD |
2013 | International Journal of Information Management | Hsieh*, J. K. and Y. C. Hsieh | Appealing to Internet-based freelance developers in smartphone application marketplaces |
2013 | Journal of Services Marketing | Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng | A practical perspective on the classification of service innovations |
2013 | Co-creation with customer and business partners in service innovation projects | Hsieh, J. K. | LCBR European Marketing Conference 2013 |
2012 | Computers in Human Behavior | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng | Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework |
2012 | Electronic Commerce Research | Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang | Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video |
2012 | Managing Service Quality | Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu | All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution |
2011 | Electronic Commerce Research and Applications | Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh | The challenge for multichannel services: Cross-channel free-riding behavior |
科技部 | 送禮者的印象管理對購禮決策之影 | 2016/08/01 |
科技部 | 實體與虛擬群體對數位商品消費行為之影響 | 2015/08/01 |
科技部 | 探討行動商務中顧客共創活動之個人價值與集體價值 | 2014/08/01 |
科技部 | 你願意再相信一次嗎?探討購買前後對訊息來源信任度之變化(兩年期) | 2017/08/01 |
科技部 | 如何掌握研究型購物者: 最優者心態與遷徙理論之觀點(三年期) | 2019/8/1 |
科技部 | 探討服務創新中的客戶與企業夥伴共創關係:以台灣產業為例 | 2013/05/01 |
國科會 | 探討網紅的多平台經營策略(兩年期) | 2022/08/01 |
2020 | International Journal of Electronic Commerce | Hsieh*, J. K. and Y. J. Li |
2019 | Exploring gifting behavior on social media: The moderator of mianzi | Hsieh J. K., Werner Kunz, Ai-Yun Wu |
2018 | Gift-giving in Chinese culture | Hsieh, J. K. |
2018 | Journal of Electronic Commerce Research | Hsieh*, J. K. and C. Y. Tseng |
2017 | Journal of Service Management | Hsieh, J. K. |
2017 | Can mobile service become the vehicle of mobile marketing? | Hsieh, J. K. |
2016 | Utilizing the mobile service to facilitate customer cocreationand loyalty | Hsieh, J. K. |
2015 | The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries | Hsieh, J. K. |
2015 | Journal of Business Research | Hsieh*, J. K. and, Y. C. Hsieh |
2014 | Journal of Interactive Marketing | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang |
2014 | Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce | Hsieh, J. K. |
2013 | Co-creation with customer and business partners in service innovation projects | Hsieh, J. K. |
2013 | International Journal of Information Management | Hsieh*, J. K. and Y. C. Hsieh |
2013 | Journal of Services Marketing | Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng |
2012 | Managing Service Quality | Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu |
2012 | Electronic Commerce Research | Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang |
2012 | Computers in Human Behavior | Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng |
2011 | Electronic Commerce Research and Applications | Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh |