期刊論文

期刊年份 期刊名稱
2018 Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang,Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video,Electronic Commerce Research,12(2),201-224
2017 Hsieh, J. K.*, Y. C. Hsieh,Dialogic co-creation and service innovation performance in high-tech companies,Journal of Business Research,68(11),2266-2271
2015 Hsieh, J. K.* , Y. C. Hsieh, H. C. Chiu, and Y. R. Yang,Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD,Journal of Interactive Marketing,28(3),225-236
2013 Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh,The challenge for multichannel services: Cross-channel free-riding behavior,Electronic Commerce Research and Applications,10(2),268-277
2013 Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng,Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework,Computers in Human Behavior,28(5),1912-1920
2012 Hsieh, J. K.* and C. Y. Tseng,Exploring social influence on hedonic buying of digital goods—online games’ virtual items,Journal of Electronic Commerce Research,19(2),164-185
2012 Hsieh, J. K.,The role of customers in co-creating m-services in the O2O model,Journal of Service Management,28(5),866-883
2012 Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng,A practical perspective on the classification of service innovations,Journal of Services Marketing,27(5),371-384
2011 Hsieh*, J. K. and Y. C. Hsieh,Appealing to Internet-based freelance developers in smartphone application marketplaces,International Journal of Information Management,33(2),308-317

研討會論文

研討會舉行年份 論文發表篇名
2018 Hsieh, J. K.,Gift-giving in Chinese culture,The International Conference on Recent Trends in Science, Technology, Management and Social Development,,Indonesia
2017 Hsieh, J. K.,Can mobile service become the vehicle of mobile marketing?,The 8th International Research Symposium in Service Management,,Korea
2016 Hsieh, J. K.,Utilizing the mobile service to facilitate customer cocreationand loyalty,7th International Research Symposium in ServiceManagement,Bangkok,Thailand
2015 Hsieh, J. K.,The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries,6thInternational Research Symposium in Service Management,Kuching,Malaysia
2014 Hsieh, J. K.,Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce,2014 International Business Conference in San Francisco,San Francisco,USA
2013 Hsieh, J. K.,Co-creation with customer and business partners in service innovation projects,LCBR European Marketing Conference 2013,,Germany

專書

出版日期 書名

研究計畫

經費補助單位 計畫名稱 計畫執行開始日期 擔任角色
科技部 你願意再相信一次嗎?探討購買前後對訊息來源信任度之變化(二年期) 2017 主持人
科技部 送禮者的印象管理對購禮決策之影響 2016 主持人
科技部 實體與虛擬群體對數位商品消費行為之影響 2015 主持人
科技部 探討行動商務中顧客共創活動之個人價值與集體價值 2014 主持人
科技部 探討服務創新中的客戶與企業夥伴共創關係:以台灣產業為例 2013 主持人

經歷

2017/02 Journal of Services Marketing 企業管理學系
2016/10 Journal of Business Research 企業管理學系
2016/03 Internet Research 企業管理學系
2016/03 Behaviour & Information Technology 企業管理學系
2014/09 Electronic Commerce Research 企業管理學系

榮譽

獲獎年度 獲獎項目 頒發單位
2018 2018崇越論文大賞碩士組優良(指導教授) 台灣管理學會
2018 2018崇越論文大賞碩士組優等(指導教授) 台灣管理學會
2018 2018富邦人壽管理碩士論文獎佳作暨最佳實務應用(指導教授) 社團法人中華民國管理科學學會
2017 2017崇越論文大賞碩士組優等(指導教授) 台灣管理學會