期刊論文

期刊年份 期刊名稱
2022 Jung-Kuei Hsieh, Hsiang-Tzu Li,Exploring the fit between mobile application service and application privacy,Journal of Services Marketing,36(2),264~282
2021 Sushant Kumar, Aarushi Jain, Jung-Kuei Hsieh,Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal,Journal of Retailing and Consumer Services,63,102686
2020 Hsieh*, J. K. and Y. J. Li,Will you ever trust the review website again? The importance of source credibility,International Journal of Electronic Commerce,24(2),255-275
2020 Hsieh, J. K.,The effects of transforming mobile services into mobile promotions,Journal of Business Research,121,195-208
2018 Hsieh*, J. K. and C. Y. Tseng,Exploring social influence on hedonic buying of digital goods—online games’ virtual items,Journal of Electronic Commerce Research,19(2),164-185
2017 Hsieh, J. K.,The role of customers in co-creating m-services in the O2O model,Journal of Service Management,28(5),866-883
2015 Hsieh*, J. K. and, Y. C. Hsieh,Dialogic co-creation and service innovation performance in high-tech companies,Journal of Business Research,68(11),2266-2271
2014 Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang,Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD,Journal of Interactive Marketing,28(3),225-236
2013 Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng,A practical perspective on the classification of service innovations,Journal of Services Marketing,27(5),371-384
2013 Hsieh*, J. K. and Y. C. Hsieh,Appealing to Internet-based freelance developers in smartphone application marketplaces,International Journal of Information Management,33(2),308-317
2012 Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang,Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video,Electronic Commerce Research,12(2),201-224
2012 Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng,Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework,Computers in Human Behavior,28(5),1912-1920
2012 Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu,All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution,Managing Service Quality,22(3),310-335
2011 Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh,The challenge for multichannel services: Cross-channel free-riding behavior,Electronic Commerce Research and Applications,10(2),268-277

研討會論文

研討會舉行年份 論文發表篇名
2019 Hsieh J. K., Werner Kunz, Ai-Yun Wu,Exploring gifting behavior on social media: The moderator of mianzi,THE THIRTEENTH ROYAL BANK INTERNATIONAL RESEARCH SEMINAR,,Canada
2018 Hsieh, J. K.,Gift-giving in Chinese culture,The International Conference on Recent Trends in Science, Technology, Management and Social Development,,Indonesia
2017 Hsieh, J. K.,Can mobile service become the vehicle of mobile marketing?,The 8th International Research Symposium in Service Management,,Korea
2016 Hsieh, J. K.,Utilizing the mobile service to facilitate customer cocreationand loyalty,7th International Research Symposium in ServiceManagement,,Thailand
2015 Hsieh, J. K.,The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries,6thInternational Research Symposium in Service Management,,Malaysia
2014 Hsieh, J. K.,Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce,2014 International Business Conference in San Francisco,,USA
2013 Hsieh, J. K.,Co-creation with customer and business partners in service innovation projects,LCBR European Marketing Conference 2013,,Germany

專書

出版日期 書名

研究計畫

經費補助單位 計畫名稱 計畫執行開始日期 擔任角色
國科會 探討網紅的多平台經營策略(兩年期) 2022/08/01 主持人
科技部 如何掌握研究型購物者: 最優者心態與遷徙理論之觀點(三年期) 2019/8/1 主持人
科技部 你願意再相信一次嗎?探討購買前後對訊息來源信任度之變化(兩年期) 2017/08/01 主持人
科技部 送禮者的印象管理對購禮決策之影 2016/08/01 主持人
科技部 實體與虛擬群體對數位商品消費行為之影響 2015/08/01 主持人
科技部 探討行動商務中顧客共創活動之個人價值與集體價值 2014/08/01 主持人
科技部 探討服務創新中的客戶與企業夥伴共創關係:以台灣產業為例 2013/05/01 主持人

經歷

年度 經歷類別 服務機關名稱 職務

榮譽

獲獎年度 獲獎項目 頒發單位
2020 2020第13屆崇越論文大賞網路行銷組優良論文獎(學生:林芳霙)(指導教授) 台灣管理學會
2019 2019第12屆崇越論文大賞網路行銷組優良論文獎(學生:李湘慈)(指導教授) 台灣管理學會
2019 2019第12屆崇越論文大賞網路行銷組優良論文獎(學生:黃冠蓁)(指導教授) 台灣管理學會
2019 2019第12屆崇越論文大賞行銷管理組優等論文獎(學生:柯寗育)(指導教授) 台灣管理學會
2019 2019富邦人壽管理碩士論文獎行銷管理組優勝(學生:柯寗育)(指導教授) 社團法人中華民國管理科學學會
2018 2018富邦人壽管理碩士論文獎行銷管理組佳作暨最佳實務應用(學生:張書鳳)(指導教授) 社團法人中華民國管理科學學會
2018 2018第11屆崇越論文大賞行銷與網路行銷組優等論文獎(學生:張書鳳)(指導教授) 台灣管理學會
2018 2018第11屆崇越論文大賞行銷與網路行銷組優良論文獎(學生:吳艾芸)(指導教授) 台灣管理學會
2017 2017第10屆崇越論文大賞網路行銷組優等論文獎(學生:李宜晉)(指導教授) 台灣管理學會