期刊論文
| 2024 | Shiu-Li Huang and Yu-De Lin,Understanding Clickbait Effectiveness: A Perspective of Expectation Disconfirmation and Incongruity Resolution,Journal of e-Business,26(2),153-180 | TSSCI |
| 2024 | Shiu-Li Huang and Yu-Ren Leau,Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services,Sustainability,16(17),7753 | SSCI |
| 2023 | Shiu-Li Huang*, Yu-Min Zhao,How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context,International Journal of Electronic Commerce,27(3),385-405 | SSCI |
| 2023 | Chuan-Feng Shih*, Shiu-Li Huang*, Heng-Chiang Huang,The dissemination and impacts of deceptive eWOM: a dynamic process perspective,Behaviour & Information Technology,42(8),1155-1179 | SSCI |
| 2023 | Shiu-Li Huang*, Huei-Ru Siao,Factors Affecting the Implementation of Online Food Delivery and Its Impact on Restaurant Performance during the COVID-19 Pandemic,Sustainability,15(16),12147 | SSCI |
| 2023 | Shiu-Li Huang*, Min-Shan Hung,Exploring Factors Influencing Consumers’ Participation in Online Shopping Days: Using Double 11 Day as an Example,Journal of Organizational Computing and Electronic Commerce,33(3- 4),133-161 | SCI |
| 2022 | Shiu-Li Huang* and Jui-Lun Tsai,Understanding Online Intrusive Video Advertising: A Cognitive Absorption Perspective,Journal of e-Business,24(1),51-78 | TSSCI |
| 2022 | Shiu-Li Huang*, Ya-Jung Lee,Diagnosing Service Success and Failure Incidents in the Consumer-to-Business Sharing Economy,Journal of Global Information Management,30(2),1-16 | SSCI |
| 2022 | Tung-Ching Lin, Shiu-Li Huang*, Wei-Xing Liao, Examining the antecedents of everyday rumor retransmission,Information Technology & People, 35(4),1326-1345 | SSCI |
| 2022 | Shiu-Li Huang*, Jui-Lun Tsai,Understanding Online Intrusive Video Advertising: A Cognitive Absorption Perspective,Journal of e-Business,24(1),52-78 | TSSCI |
| 2022 | Shiu-Li Huang*, Yi-Hsien Lin,Exploring consumer online purchase and search behavior: An FCB grid perspective,Asia Pacific Management Review,27(4),245-256 | TSSCI |
| 2021 | Shiu-Li Huang* and Yu-De Lin,Understanding Clickbait Effectiveness: A Perspective of Expectation Disconfirmation and Incongruity Resolution,Journal of e-Business,accepted, | TSSCI |
| 2021 | Tung-Ching Lin, Shiu-Li Huang*, and Lin-En Huang,Exploring IS Project Outsourcing Success: A Psychological Contract Breach Perspective,Journal of Information Management,28(1),63-100 | TSSCI |
| 2020 | Shiu-Li Huang* and Shu-Yu Kuo,Understanding why people share in the sharing economy,Online Information Review,44(4),805-825 | SSCI, SCI |
| 2020 | Shiu-Li Huang* and Chih-Yu Chang,Understanding How People Select Social Networking Services: Media Trait, Social Influences and Situational Factors,Information & Management,57(6),103323 | SSCI, SCI |
| 2020 | Shiu-Li Huang* and Ming-Yen Kuo,Critical Success Factors in the Sharing Economy: A Customer Perspective,Service Business,14(4),553-576 | SSCI |
| 2019 | Shiu-Li Huang* and Ya-Chu Chang,Cross-Border E-Commerce: Consumers Intention to Shop on Foreign Websites,Internet Research,29(6),1256-1279 | SSCI, SCI |
| 2018 | Shiu-Li Huang* and Chieh-Ting Chen,How Consumers Become Loyal Fans on Facebook,Computers in Human Behavior,82(May),124-135 | SSCI, SCI |
| 2018 | Tung-Ching Lin, Shiu-Li Huang*, and Shun-Chi Chiang,User Resistance to the Implementation of Information Systems: A Psychological Contract Breach Perspective,Journal of the Association for Information Systems,19(4),306-332 | SSCI, SCI |
| 2017 | Shiu-Li Huang* and Hung-Wei Chen,Understanding Online Intrusive Advertising: A Perspective of Attentional Inertia and Cognitive Engagement,International Journal of Commerce and Strategy,9(4),297-320 | |
| 2016 | Shiu-Li Huang* and Hsiao-Hsuan Ku,Brand Image Management for Nonprofit Organizations: Exploring the Relationships Between Websites, Brand Images and Donations,Journal of Electronic Commerce Research,17(1),80-96 | SSCI, SCI |
| 2016 | Shiu-Li Huang, Sheng-Cheng Lin, and Ren-Jie Hsieh,Locating Experts Using Social Media Based on Social Capital and Expertise Similarity,Journal of Organizational Computing and Electronic Commerce,26(3),224-243 | SCI |
| 2015 | Shiu-Li Huang* and Yi-Siou Chen,Recognizing Viewers' Affective States from Web Articles,Electronic Commerce Studies,13(2),195-220 | SSCI, SCI |
| 2015 | Shiu-Li Huang* and Wen-Chi Cheng,Discovering Chinese Sentence Patterns for Feature-based Opinion Summarization,Electronic Commerce Research and Applications ,14(6),582-591 | SSCI, SCI |
| 2015 | Tung-Ching Lin, Shiu-Li Huang*, and Chieh-Ju Hsu,A Dual-factor Model of Loyalty to IT Product – The Case of Smartphones,International Journal of Information Management,35(2),215-228 | SSCI |
| 2014 | Tung-Ching Lin and Shiu-Li Huang*,Understanding the Determinants of Consumers' Switching Intentions in a Standards War,International Journal of Electronic Commerce,19(1),163-189 | SSCI, SCI |
| 2014 | Shiu-Li Huang*,The Impact of Context on Display Ad Effectiveness: Automatic Attitude Activation and Applicability,Electronic Commerce Research and Applications,13(5),341-354 | SSCI, SCI |
| 2014 | Shiu-Li Huang* and Szu-Chen Chen,The Effects of Moods Induced by Webpage Content on the Effectiveness of Display Ads,Journal of e-Business,16(4),437-460 | TSSCI |
| 2012 | Shiu-li Huang* and Jung-Hung Shiu,A User-Centric Adaptive Learning System for E-Learning 2.0,Educational Technology & Society,15(3),214-225 | SSCI |
| 2012 | Shiu-li Huang*, Sheng-Cheng Lin, and Yung-Chun Chan,Investigating Effectiveness and User Acceptance of Semantic Social Tagging for Knowledge Sharing,Information Processing & Management,48(4),599-617 | SSCI, SCI |
| 2011 | Shiu-li Huang* and Yu-hsiang Tsai,Designing a Cross-language Comparison Shopping Agent,Decision Support Systems,50(2),428-438 | SCI |
| 2011 | Shiu-li Huang*,Designing Utility-based Recommender Systems for E-commerce: Evaluation of Preference Elicitation Methods,Electronic Commerce Research and Applications,10(4),398-407 | SSCI, SCI |
| 2010 | Shiu-li Huang* and Chia-yin Lin,The Search for Potentially Interesting Products in an E-Marketplace: An Agent-to-Agent Argumentation Approach,Expert Systems with Applications,37(6),4468-4478 | SCI |
| 2009 | Shiu-li Huang* and Chia-wei Yang,Designing a Semantic Bliki System to Support Different Types of Knowledge and Adaptive Learning,Computers & Education,53(3),701-712 | SSCI |
| 2009 | Shiu-li Huang* and Yu-hsiang Tsai,Developing a Shopbot with Multilingual Ontology for Global E-Commerce,Journal of Internet Technology,10(2),111-118 | SCI |
| 2008 | Shiu-li Huang* and Fu-ren Lin,Using Temporal-Difference Learning for Multi-Agent Bargaining,Electronic Commerce Research and Applications,7(4),432-442 | SSCI, SCI |
| 2007 | Shiu-li Huang* and Fu-ren Lin,The Design and Evaluation of Intelligent Sales Agent for Online Persuasion and Negotiation,Electronic Commerce Research and Applications,6(3),285-296 | SSCI, SCI |
| 2006 | Shiu-li Huang, Fu-ren Lin*, and Yufei Yuan,Understanding Agent-Based Online Persuasion and Bargaining Strategies: An Empirical Study,International Journal of Electronic Commerce,11(1),85-115 | SSCI, SCI |
| 2004 | Fu-ren Lin*, Shiu-li Huang, and Nian-shing Chen,Incremental Revision of Recommendation Rules for Information Services,e-Service Journal,3(2),85-109 |
研討會論文
| 2024 | Shiu-Li Huang, Hsin-Ju Wang,How product presentation in live streaming enhances consumer purchase intention,International Conference on Social Media & Society,London,UK |
| 2024 | Shiu-Li Huang and Yu-De Lin,Journal of e-Business,Understanding Clickbait Effectiveness: A Perspective of Expectation Disconfirmation and Incongruity Resolution,26(2),153-180 |
| 2024 | Shiu-Li Huang and Yu-Ren Leau,Sustainability,Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services,16(17),7753 |
| 2023 | Shiu-Li Huang*, Min-Shan Hung,Journal of Organizational Computing and Electronic Commerce,Exploring Factors Influencing Consumers’ Participation in Online Shopping Days: Using Double 11 Day as an Example,33(3- 4),133-161 |
| 2023 | Shiu-Li Huang*, Huei-Ru Siao,Sustainability,Factors Affecting the Implementation of Online Food Delivery and Its Impact on Restaurant Performance during the COVID-19 Pandemic,15(16),12147 |
| 2023 | Shiu-Li Huang*, Yu-Min Zhao,International Journal of Electronic Commerce,How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context,27(3),385-405 |
| 2023 | Chuan-Feng Shih*, Shiu-Li Huang*, Heng-Chiang Huang,Behaviour & Information Technology,The dissemination and impacts of deceptive eWOM: a dynamic process perspective,42(8),1155-1179 |
| 2022 | Shiu-Li Huang*, Yi-Hsien Lin,Asia Pacific Management Review,Exploring consumer online purchase and search behavior: An FCB grid perspective,27(4),245-256 |
| 2022 | Shiu-Li Huang, Huei-Ru Siao,Factors Affecting the Implementation of Online Food Delivery and Its Impact on Restaurant Performance During the COVID-19 Pandemic,The 23rd Asia Pacific Management Conference,Tainan,Taiwan |
| 2022 | Shiu-Li Huang* and Jui-Lun Tsai,Journal of e-Business,Understanding Online Intrusive Video Advertising: A Cognitive Absorption Perspective,24(1),51-78 |
| 2022 | Shiu-Li Huang*, Ya-Jung Lee,Journal of Global Information Management,Diagnosing Service Success and Failure Incidents in the Consumer-to-Business Sharing Economy,30(2),1-16 |
| 2022 | Tung-Ching Lin, Shiu-Li Huang*, Wei-Xing Liao,Information Technology & People, Examining the antecedents of everyday rumor retransmission, 35(4),1326-1345 |
| 2022 | Shiu-Li Huang*, Jui-Lun Tsai,Journal of e-Business,Understanding Online Intrusive Video Advertising: A Cognitive Absorption Perspective,24(1),52-78 |
| 2021 | Shiu-Li Huang* and Yu-De Lin,Journal of e-Business,Understanding Clickbait Effectiveness: A Perspective of Expectation Disconfirmation and Incongruity Resolution,accepted, |
| 2021 | Tung-Ching Lin, Shiu-Li Huang*, and Lin-En Huang,Journal of Information Management,Exploring IS Project Outsourcing Success: A Psychological Contract Breach Perspective,28(1),63-100 |
| 2020 | Shiu-Li Huang* and Ming-Yen Kuo,Service Business,Critical Success Factors in the Sharing Economy: A Customer Perspective,14(4),553-576 |
| 2020 | Shiu-Li Huang* and Shu-Yu Kuo,Online Information Review,Understanding why people share in the sharing economy,44(4),805-825 |
| 2020 | Shiu-Li Huang* and Chih-Yu Chang,Information & Management,Understanding How People Select Social Networking Services: Media Trait, Social Influences and Situational Factors,57(6),103323 |
| 2019 | Shiu-Li Huang and Yu-De Lin,Understanding Clickbait Effectiveness,21st International Conference on Electronic Commerce,Busan,Korea |
| 2019 | Shiu-Li Huang* and Ya-Chu Chang,Internet Research,Cross-Border E-Commerce: Consumers Intention to Shop on Foreign Websites,29(6),1256-1279 |
| 2019 | Shiu-Li Huang and Meng-Ying Lin,Understanding SNS continuance from a perspective of friends’ self-disclosure and social support,International Conference on Innovation and Management,Hiroshima,Japan |
| 2018 | Shiu-Li Huang and Chih-Yu Chang,Investigating How People Select Social Networking Services,The 5th International Conference on Education, Social Sciences and Humanities,,Dubai, UAE |
| 2018 | Shiu-Li Huang and Ya-Jung Lee,Diagnosing Service Success and Failure Incidents in Sharing Economy: A Case of Logistic Sharing Company,INFORMS International Conference,,Taipei, Taiwan |
| 2018 | Shiu-Li Huang* and Chieh-Ting Chen,Computers in Human Behavior,How Consumers Become Loyal Fans on Facebook,82(May),124-135 |
| 2018 | Tung-Ching Lin, Shiu-Li Huang*, and Shun-Chi Chiang,Journal of the Association for Information Systems,User Resistance to the Implementation of Information Systems: A Psychological Contract Breach Perspective,19(4),306-332 |
| 2017 | Shiu-Li Huang* and Hung-Wei Chen,International Journal of Commerce and Strategy,Understanding Online Intrusive Advertising: A Perspective of Attentional Inertia and Cognitive Engagement,9(4),297-320 |
| 2017 | 張芷瑜/黃旭立,探討人們如何選擇社交網路服務:媒體組合觀點,銘傳大學2017國際學術研討會,,台灣 |
| 2017 | Shiu-Li Huang and Ya-Chu Chang,Factors That Impact Consumers' Intention to Shop on Foreign Online Stores,The 50th Hawaii International Conference on System Sciences （HICSS）,,USA |
| 2016 | 張雅筑/黃旭立,Factors that Affect Consumers’ Intention to Shop on Foreign Online Stores,台灣商管與資訊研討會,,台灣 |
| 2016 | 郭書瑜/黃旭立,為何人們願意在共享經濟中分享資產：以社會交換理論、計畫行為理論與社會資本理論的觀點探討,2016財務金融與管理研討會(2016 FMC),,台灣 |
| 2016 | 陳玠廷/黃旭立,Why Do People Like Brand Fan Pages on Facebook? A Perspective of Value and Value Co-Creation,2016前瞻管理學術與產業趨勢研討會,,台灣 |
| 2016 | Shiu-Li Huang* and Hsiao-Hsuan Ku,Journal of Electronic Commerce Research,Brand Image Management for Nonprofit Organizations: Exploring the Relationships Between Websites, Brand Images and Donations,17(1),80-96 |
| 2016 | Shiu-Li Huang and Chuan-Feng Shih,The Effects of Deceptive Electronic Word-of-Mouth on Consumers’ Belief and Attitude Changes: A Longitudinal Study,The 2016 AMA Winter Marketing Academic Conference,,USA |
| 2016 | 林宜嫻/黃旭立,Exploring Consumer Online Purchase Process and Search Behavior: An FCB Grid Perspective,2016第八屆臺灣商管與資訊研討會,,台灣 |
| 2016 | Shiu-Li Huang, Sheng-Cheng Lin, and Ren-Jie Hsieh,Journal of Organizational Computing and Electronic Commerce,Locating Experts Using Social Media Based on Social Capital and Expertise Similarity,26(3),224-243 |
| 2015 | Shiu-Li Huang* and Wen-Chi Cheng,Electronic Commerce Research and Applications ,Discovering Chinese Sentence Patterns for Feature-based Opinion Summarization,14(6),582-591 |
| 2015 | 蔡睿倫/黃旭立,Understanding Online Intrusive Video Advertising: Antecedents and Consequences of Cognitive Absorption in Video Scenarios,2015第十一屆支是社群國際研討會,,台灣 |
| 2015 | Tung-Ching Lin, Shiu-Li Huang*, and Chieh-Ju Hsu,International Journal of Information Management,A Dual-factor Model of Loyalty to IT Product – The Case of Smartphones,35(2),215-228 |
| 2015 | Shiu-Li Huang* and Yi-Siou Chen,Electronic Commerce Studies,Recognizing Viewers' Affective States from Web Articles,13(2),195-220 |
| 2015 | Shiu-Li Huang and Hsiao-Hsuan Ku,Brand Image Management via Websites for Nonprofit Organizations,The 2015 International Conference on e-Commerce, e-Administration, e-Society, e-Education and e-Technology (e-CASE & e-Tech 2015),,Malaysia |
| 2015 | 施權峰/黃旭立,信念與態度在不實線上口碑傳播過程中的轉變–縱貫性研究,銘傳大學2015追求高教卓越國際學術研討會,,台灣 |
| 2014 | Tung-Ching Lin and Shiu-Li Huang*,International Journal of Electronic Commerce,Understanding the Determinants of Consumers' Switching Intentions in a Standards War,19(1),163-189 |
| 2014 | Shiu-Li Huang*,Electronic Commerce Research and Applications,The Impact of Context on Display Ad Effectiveness: Automatic Attitude Activation and Applicability,13(5),341-354 |
| 2014 | Shiu-li Huang and Hung-Wei Chen,Understanding Online Intrusive Advertising: Antecedents and Consequences of Cognitive Engagement,The 2014 International Conference on Information Management,,Taiwan |
| 2014 | Shiu-li Huang and Hsiao-Hsuan Ku,How Nonprofit Organizations Manage Impression with Websites to Increase Donations,The 15th Conference on Electronic Commerce & Online Marketing,,Taiwan |
| 2014 | Shiu-li Huang,The context effect on display ad effectiveness,The 2014 International Conference on e-Commerce, e-Administration, e-Society, and e-Education,,Japan |
| 2014 | 古筱萱/黃旭立,How Nonprofit Organizations Manage Impression with Websites to Increase Donations,第十六屆電子商務與網路行銷學術研討會,,台灣 |
| 2014 | Shiu-Li Huang* and Szu-Chen Chen,Journal of e-Business,The Effects of Moods Induced by Webpage Content on the Effectiveness of Display Ads,16(4),437-460 |
| 2012 | Shiu-li Huang*, Sheng-Cheng Lin, and Yung-Chun Chan,Information Processing & Management,Investigating Effectiveness and User Acceptance of Semantic Social Tagging for Knowledge Sharing,48(4),599-617 |
| 2012 | Shiu-li Huang* and Jung-Hung Shiu,Educational Technology & Society,A User-Centric Adaptive Learning System for E-Learning 2.0,15(3),214-225 |
| 2011 | Shiu-li Huang*,Electronic Commerce Research and Applications,Designing Utility-based Recommender Systems for E-commerce: Evaluation of Preference Elicitation Methods,10(4),398-407 |
| 2011 | Shiu-li Huang* and Yu-hsiang Tsai,Decision Support Systems,Designing a Cross-language Comparison Shopping Agent,50(2),428-438 |
| 2010 | Shiu-li Huang* and Chia-yin Lin,Expert Systems with Applications,The Search for Potentially Interesting Products in an E-Marketplace: An Agent-to-Agent Argumentation Approach,37(6),4468-4478 |
| 2009 | Shiu-li Huang* and Chia-wei Yang,Computers & Education,Designing a Semantic Bliki System to Support Different Types of Knowledge and Adaptive Learning,53(3),701-712 |
| 2009 | Shiu-li Huang* and Yu-hsiang Tsai,Journal of Internet Technology,Developing a Shopbot with Multilingual Ontology for Global E-Commerce,10(2),111-118 |
| 2008 | Shiu-li Huang* and Fu-ren Lin,Electronic Commerce Research and Applications,Using Temporal-Difference Learning for Multi-Agent Bargaining,7(4),432-442 |
| 2007 | Shiu-li Huang* and Fu-ren Lin,Electronic Commerce Research and Applications,The Design and Evaluation of Intelligent Sales Agent for Online Persuasion and Negotiation,6(3),285-296 |
| 2006 | Shiu-li Huang, Fu-ren Lin*, and Yufei Yuan,International Journal of Electronic Commerce,Understanding Agent-Based Online Persuasion and Bargaining Strategies: An Empirical Study,11(1),85-115 |
| 2004 | Fu-ren Lin*, Shiu-li Huang, and Nian-shing Chen,e-Service Journal,Incremental Revision of Recommendation Rules for Information Services,3(2),85-109 |
專書
| 2024 | London,Shiu-Li Huang, Hsin-Ju Wang,How product presentation in live streaming enhances consumer purchase intention,International Conference on Social Media & Society,UK |
| 2024 | 16(17),Shiu-Li Huang and Yu-Ren Leau,Sustainability,Understanding How Consumers’ Perceived Sustainability Influences Their Continuance Intention to Use Sharing Economy Services,7753 |
| 2024 | 26(2),Shiu-Li Huang and Yu-De Lin,Journal of e-Business,Understanding Clickbait Effectiveness: A Perspective of Expectation Disconfirmation and Incongruity Resolution,153-180 |
| 2023 | 42(8),Chuan-Feng Shih*, Shiu-Li Huang*, Heng-Chiang Huang,Behaviour & Information Technology,The dissemination and impacts of deceptive eWOM: a dynamic process perspective,1155-1179 |
| 2023 | 27(3),Shiu-Li Huang*, Yu-Min Zhao,International Journal of Electronic Commerce,How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context,385-405 |
| 2023 | 15(16),Shiu-Li Huang*, Huei-Ru Siao,Sustainability,Factors Affecting the Implementation of Online Food Delivery and Its Impact on Restaurant Performance during the COVID-19 Pandemic,12147 |
| 2023 | 33(3- 4),Shiu-Li Huang*, Min-Shan Hung,Journal of Organizational Computing and Electronic Commerce,Exploring Factors Influencing Consumers’ Participation in Online Shopping Days: Using Double 11 Day as an Example,133-161 |
| 2022 | 35(4),Tung-Ching Lin, Shiu-Li Huang*, Wei-Xing Liao,Information Technology & People, Examining the antecedents of everyday rumor retransmission,1326-1345 |
| 2022 | 24(1),Shiu-Li Huang*, Jui-Lun Tsai,Journal of e-Business,Understanding Online Intrusive Video Advertising: A Cognitive Absorption Perspective,52-78 |
| 2022 | 30(2),Shiu-Li Huang*, Ya-Jung Lee,Journal of Global Information Management,Diagnosing Service Success and Failure Incidents in the Consumer-to-Business Sharing Economy,1-16 |
| 2022 | 27(4),Shiu-Li Huang*, Yi-Hsien Lin,Asia Pacific Management Review,Exploring consumer online purchase and search behavior: An FCB grid perspective,245-256 |
| 2022 | 24(1),Shiu-Li Huang* and Jui-Lun Tsai,Journal of e-Business,Understanding Online Intrusive Video Advertising: A Cognitive Absorption Perspective,51-78 |
| 2022 | Tainan,Shiu-Li Huang, Huei-Ru Siao,Factors Affecting the Implementation of Online Food Delivery and Its Impact on Restaurant Performance During the COVID-19 Pandemic,The 23rd Asia Pacific Management Conference,Taiwan |
| 2021 | 28(1),Tung-Ching Lin, Shiu-Li Huang*, and Lin-En Huang,Journal of Information Management,Exploring IS Project Outsourcing Success: A Psychological Contract Breach Perspective,63-100 |
| 2021 | accepted,Shiu-Li Huang* and Yu-De Lin,Journal of e-Business,Understanding Clickbait Effectiveness: A Perspective of Expectation Disconfirmation and Incongruity Resolution |
| 2020 | 57(6),Shiu-Li Huang* and Chih-Yu Chang,Information & Management,Understanding How People Select Social Networking Services: Media Trait, Social Influences and Situational Factors,103323 |
| 2020 | 14(4),Shiu-Li Huang* and Ming-Yen Kuo,Service Business,Critical Success Factors in the Sharing Economy: A Customer Perspective,553-576 |
| 2020 | 44(4),Shiu-Li Huang* and Shu-Yu Kuo,Online Information Review,Understanding why people share in the sharing economy,805-825 |
| 2019 | Hiroshima,Shiu-Li Huang and Meng-Ying Lin,Understanding SNS continuance from a perspective of friends’ self-disclosure and social support,International Conference on Innovation and Management,Japan |
| 2019 | 29(6),Shiu-Li Huang* and Ya-Chu Chang,Internet Research,Cross-Border E-Commerce: Consumers Intention to Shop on Foreign Websites,1256-1279 |
| 2019 | Busan,Shiu-Li Huang and Yu-De Lin,Understanding Clickbait Effectiveness,21st International Conference on Electronic Commerce,Korea |
| 2018 | 19(4),Tung-Ching Lin, Shiu-Li Huang*, and Shun-Chi Chiang,Journal of the Association for Information Systems,User Resistance to the Implementation of Information Systems: A Psychological Contract Breach Perspective,306-332 |
| 2018 | 82(May),Shiu-Li Huang* and Chieh-Ting Chen,Computers in Human Behavior,How Consumers Become Loyal Fans on Facebook,124-135 |
| 2018 | Shiu-Li Huang and Ya-Jung Lee,Diagnosing Service Success and Failure Incidents in Sharing Economy: A Case of Logistic Sharing Company,INFORMS International Conference,Taipei, Taiwan |
| 2018 | Shiu-Li Huang and Chih-Yu Chang,Investigating How People Select Social Networking Services,The 5th International Conference on Education, Social Sciences and Humanities,Dubai, UAE |
| 2017 | Shiu-Li Huang and Ya-Chu Chang,Factors That Impact Consumers' Intention to Shop on Foreign Online Stores,The 50th Hawaii International Conference on System Sciences （HICSS）,USA |
| 2017 | 張芷瑜/黃旭立,探討人們如何選擇社交網路服務:媒體組合觀點,銘傳大學2017國際學術研討會,台灣 |
| 2017 | 9(4),Shiu-Li Huang* and Hung-Wei Chen,International Journal of Commerce and Strategy,Understanding Online Intrusive Advertising: A Perspective of Attentional Inertia and Cognitive Engagement,297-320 |
| 2016 | 林宜嫻/黃旭立,Exploring Consumer Online Purchase Process and Search Behavior: An FCB Grid Perspective,2016第八屆臺灣商管與資訊研討會,台灣 |
| 2016 | 26(3),Shiu-Li Huang, Sheng-Cheng Lin, and Ren-Jie Hsieh,Journal of Organizational Computing and Electronic Commerce,Locating Experts Using Social Media Based on Social Capital and Expertise Similarity,224-243 |
| 2016 | Shiu-Li Huang and Chuan-Feng Shih,The Effects of Deceptive Electronic Word-of-Mouth on Consumers’ Belief and Attitude Changes: A Longitudinal Study,The 2016 AMA Winter Marketing Academic Conference,USA |
| 2016 | 郭書瑜/黃旭立,為何人們願意在共享經濟中分享資產：以社會交換理論、計畫行為理論與社會資本理論的觀點探討,2016財務金融與管理研討會(2016 FMC),台灣 |
| 2016 | 17(1),Shiu-Li Huang* and Hsiao-Hsuan Ku,Journal of Electronic Commerce Research,Brand Image Management for Nonprofit Organizations: Exploring the Relationships Between Websites, Brand Images and Donations,80-96 |
| 2016 | 張雅筑/黃旭立,Factors that Affect Consumers’ Intention to Shop on Foreign Online Stores,台灣商管與資訊研討會,台灣 |
| 2016 | 陳玠廷/黃旭立,Why Do People Like Brand Fan Pages on Facebook? A Perspective of Value and Value Co-Creation,2016前瞻管理學術與產業趨勢研討會,台灣 |
| 2015 | Shiu-Li Huang and Hsiao-Hsuan Ku,Brand Image Management via Websites for Nonprofit Organizations,The 2015 International Conference on e-Commerce, e-Administration, e-Society, e-Education and e-Technology (e-CASE & e-Tech 2015),Malaysia |
| 2015 | 施權峰/黃旭立,信念與態度在不實線上口碑傳播過程中的轉變–縱貫性研究,銘傳大學2015追求高教卓越國際學術研討會,台灣 |
| 2015 | 13(2),Shiu-Li Huang* and Yi-Siou Chen,Electronic Commerce Studies,Recognizing Viewers' Affective States from Web Articles,195-220 |
| 2015 | 35(2),Tung-Ching Lin, Shiu-Li Huang*, and Chieh-Ju Hsu,International Journal of Information Management,A Dual-factor Model of Loyalty to IT Product – The Case of Smartphones,215-228 |
| 2015 | 14(6),Shiu-Li Huang* and Wen-Chi Cheng,Electronic Commerce Research and Applications ,Discovering Chinese Sentence Patterns for Feature-based Opinion Summarization,582-591 |
| 2015 | 蔡睿倫/黃旭立,Understanding Online Intrusive Video Advertising: Antecedents and Consequences of Cognitive Absorption in Video Scenarios,2015第十一屆支是社群國際研討會,台灣 |
| 2014 | 古筱萱/黃旭立,How Nonprofit Organizations Manage Impression with Websites to Increase Donations,第十六屆電子商務與網路行銷學術研討會,台灣 |
| 2014 | 16(4),Shiu-Li Huang* and Szu-Chen Chen,Journal of e-Business,The Effects of Moods Induced by Webpage Content on the Effectiveness of Display Ads,437-460 |
| 2014 | Shiu-li Huang and Hsiao-Hsuan Ku,How Nonprofit Organizations Manage Impression with Websites to Increase Donations,The 15th Conference on Electronic Commerce & Online Marketing,Taiwan |
| 2014 | Shiu-li Huang,The context effect on display ad effectiveness,The 2014 International Conference on e-Commerce, e-Administration, e-Society, and e-Education,Japan |
| 2014 | Shiu-li Huang and Hung-Wei Chen,Understanding Online Intrusive Advertising: Antecedents and Consequences of Cognitive Engagement,The 2014 International Conference on Information Management,Taiwan |
| 2014 | 19(1),Tung-Ching Lin and Shiu-Li Huang*,International Journal of Electronic Commerce,Understanding the Determinants of Consumers' Switching Intentions in a Standards War,163-189 |
| 2014 | 13(5),Shiu-Li Huang*,Electronic Commerce Research and Applications,The Impact of Context on Display Ad Effectiveness: Automatic Attitude Activation and Applicability,341-354 |
| 2012 | 15(3),Shiu-li Huang* and Jung-Hung Shiu,Educational Technology & Society,A User-Centric Adaptive Learning System for E-Learning 2.0,214-225 |
| 2012 | 48(4),Shiu-li Huang*, Sheng-Cheng Lin, and Yung-Chun Chan,Information Processing & Management,Investigating Effectiveness and User Acceptance of Semantic Social Tagging for Knowledge Sharing,599-617 |
| 2011 | 50(2),Shiu-li Huang* and Yu-hsiang Tsai,Decision Support Systems,Designing a Cross-language Comparison Shopping Agent,428-438 |
| 2011 | 10(4),Shiu-li Huang*,Electronic Commerce Research and Applications,Designing Utility-based Recommender Systems for E-commerce: Evaluation of Preference Elicitation Methods,398-407 |
| 2010 | 37(6),Shiu-li Huang* and Chia-yin Lin,Expert Systems with Applications,The Search for Potentially Interesting Products in an E-Marketplace: An Agent-to-Agent Argumentation Approach,4468-4478 |
| 2009 | 10(2),Shiu-li Huang* and Yu-hsiang Tsai,Journal of Internet Technology,Developing a Shopbot with Multilingual Ontology for Global E-Commerce,111-118 |
| 2009 | 53(3),Shiu-li Huang* and Chia-wei Yang,Computers & Education,Designing a Semantic Bliki System to Support Different Types of Knowledge and Adaptive Learning,701-712 |
| 2008 | 7(4),Shiu-li Huang* and Fu-ren Lin,Electronic Commerce Research and Applications,Using Temporal-Difference Learning for Multi-Agent Bargaining,432-442 |
| 2007 | 6(3),Shiu-li Huang* and Fu-ren Lin,Electronic Commerce Research and Applications,The Design and Evaluation of Intelligent Sales Agent for Online Persuasion and Negotiation,285-296 |
| 2006 | 11(1),Shiu-li Huang, Fu-ren Lin*, and Yufei Yuan,International Journal of Electronic Commerce,Understanding Agent-Based Online Persuasion and Bargaining Strategies: An Empirical Study,85-115 |
| 2004 | 3(2),Fu-ren Lin*, Shiu-li Huang, and Nian-shing Chen,e-Service Journal,Incremental Revision of Recommendation Rules for Information Services,85-109 |
研究計畫
| 2016 | Why Do People Like Brand Fan Pages on Facebook? A Perspective of Value and Value Co-Creation | 陳玠廷/黃旭立 | 2016前瞻管理學術與產業趨勢研討會 |
| 2016 | 為何人們願意在共享經濟中分享資產：以社會交換理論、計畫行為理論與社會資本理論的觀點探討 | 郭書瑜/黃旭立 | 2016財務金融與管理研討會(2016 FMC) |
| 2015 | Understanding Online Intrusive Video Advertising: Antecedents and Consequences of Cognitive Absorption in Video Scenarios | 蔡睿倫/黃旭立 | 2015第十一屆支是社群國際研討會 |
| 2016 | Exploring Consumer Online Purchase Process and Search Behavior: An FCB Grid Perspective | 林宜嫻/黃旭立 | 2016第八屆臺灣商管與資訊研討會 |
| 2015 | 信念與態度在不實線上口碑傳播過程中的轉變–縱貫性研究 | 施權峰/黃旭立 | 銘傳大學2015追求高教卓越國際學術研討會 |
| 2016 | Factors that Affect Consumers’ Intention to Shop on Foreign Online Stores | 張雅筑/黃旭立 | 台灣商管與資訊研討會 |
| 2017 | 探討人們如何選擇社交網路服務:媒體組合觀點 | 張芷瑜/黃旭立 | 銘傳大學2017國際學術研討會 |
| 2014 | How Nonprofit Organizations Manage Impression with Websites to Increase Donations | 古筱萱/黃旭立 | 第十六屆電子商務與網路行銷學術研討會 |
| 2018 | Journal of the Association for Information Systems | Tung-Ching Lin, Shiu-Li Huang*, and Shun-Chi Chiang | User Resistance to the Implementation of Information Systems: A Psychological Contract Breach Perspective |
| 2021 | Journal of Information Management | Tung-Ching Lin, Shiu-Li Huang*, and Lin-En Huang | Exploring IS Project Outsourcing Success: A Psychological Contract Breach Perspective |
| 2015 | International Journal of Information Management | Tung-Ching Lin, Shiu-Li Huang*, and Chieh-Ju Hsu | A Dual-factor Model of Loyalty to IT Product – The Case of Smartphones |
| 2014 | International Journal of Electronic Commerce | Tung-Ching Lin and Shiu-Li Huang* | Understanding the Determinants of Consumers' Switching Intentions in a Standards War |
| 2006 | International Journal of Electronic Commerce | Shiu-li Huang, Fu-ren Lin*, and Yufei Yuan | Understanding Agent-Based Online Persuasion and Bargaining Strategies: An Empirical Study |
| 2012 | Information Processing & Management | Shiu-li Huang*, Sheng-Cheng Lin, and Yung-Chun Chan | Investigating Effectiveness and User Acceptance of Semantic Social Tagging for Knowledge Sharing |
| 2011 | Decision Support Systems | Shiu-li Huang* and Yu-hsiang Tsai | Designing a Cross-language Comparison Shopping Agent |
| 2009 | Journal of Internet Technology | Shiu-li Huang* and Yu-hsiang Tsai | Developing a Shopbot with Multilingual Ontology for Global E-Commerce |
| 2012 | Educational Technology & Society | Shiu-li Huang* and Jung-Hung Shiu | A User-Centric Adaptive Learning System for E-Learning 2.0 |
| 2007 | Electronic Commerce Research and Applications | Shiu-li Huang* and Fu-ren Lin | The Design and Evaluation of Intelligent Sales Agent for Online Persuasion and Negotiation |
| 2008 | Electronic Commerce Research and Applications | Shiu-li Huang* and Fu-ren Lin | Using Temporal-Difference Learning for Multi-Agent Bargaining |
| 2010 | Expert Systems with Applications | Shiu-li Huang* and Chia-yin Lin | The Search for Potentially Interesting Products in an E-Marketplace: An Agent-to-Agent Argumentation Approach |
| 2009 | Computers & Education | Shiu-li Huang* and Chia-wei Yang | Designing a Semantic Bliki System to Support Different Types of Knowledge and Adaptive Learning |
| 2011 | Electronic Commerce Research and Applications | Shiu-li Huang* | Designing Utility-based Recommender Systems for E-commerce: Evaluation of Preference Elicitation Methods |
| 2014 | Understanding Online Intrusive Advertising: Antecedents and Consequences of Cognitive Engagement | Shiu-li Huang and Hung-Wei Chen | The 2014 International Conference on Information Management |
| 2014 | How Nonprofit Organizations Manage Impression with Websites to Increase Donations | Shiu-li Huang and Hsiao-Hsuan Ku | The 15th Conference on Electronic Commerce & Online Marketing |
| 2014 | The context effect on display ad effectiveness | Shiu-li Huang | The 2014 International Conference on e-Commerce, e-Administration, e-Society, and e-Education |
| 2016 | Journal of Organizational Computing and Electronic Commerce | Shiu-Li Huang, Sheng-Cheng Lin, and Ren-Jie Hsieh | Locating Experts Using Social Media Based on Social Capital and Expertise Similarity |
| 2022 | Factors Affecting the Implementation of Online Food Delivery and Its Impact on Restaurant Performance During the COVID-19 Pandemic | Shiu-Li Huang, Huei-Ru Siao | The 23rd Asia Pacific Management Conference |
| 2021 | Journal of e-Business | Shiu-Li Huang* and Yu-De Lin | Understanding Clickbait Effectiveness: A Perspective of Expectation Disconfirmation and Incongruity Resolution |
| 2015 | Electronic Commerce Studies | Shiu-Li Huang* and Yi-Siou Chen | Recognizing Viewers' Affective States from Web Articles |
| 2019 | Internet Research | Shiu-Li Huang* and Ya-Chu Chang | Cross-Border E-Commerce: Consumers Intention to Shop on Foreign Websites |
| 2015 | Electronic Commerce Research and Applications | Shiu-Li Huang* and Wen-Chi Cheng | Discovering Chinese Sentence Patterns for Feature-based Opinion Summarization |
| 2014 | Journal of e-Business | Shiu-Li Huang* and Szu-Chen Chen | The Effects of Moods Induced by Webpage Content on the Effectiveness of Display Ads |
| 2020 | Online Information Review | Shiu-Li Huang* and Shu-Yu Kuo | Understanding why people share in the sharing economy |
| 2020 | Service Business | Shiu-Li Huang* and Ming-Yen Kuo | Critical Success Factors in the Sharing Economy: A Customer Perspective |
| 2022 | Journal of e-Business | Shiu-Li Huang* and Jui-Lun Tsai | Understanding Online Intrusive Video Advertising: A Cognitive Absorption Perspective |
| 2017 | International Journal of Commerce and Strategy | Shiu-Li Huang* and Hung-Wei Chen | Understanding Online Intrusive Advertising: A Perspective of Attentional Inertia and Cognitive Engagement |
| 2016 | Journal of Electronic Commerce Research | Shiu-Li Huang* and Hsiao-Hsuan Ku | Brand Image Management for Nonprofit Organizations: Exploring the Relationships Between Websites, Brand Images and Donations |
| 2020 | Information & Management | Shiu-Li Huang* and Chih-Yu Chang | Understanding How People Select Social Networking Services: Media Trait, Social Influences and Situational Factors |
| 2018 | Computers in Human Behavior | Shiu-Li Huang* and Chieh-Ting Chen | How Consumers Become Loyal Fans on Facebook |
| 2014 | Electronic Commerce Research and Applications | Shiu-Li Huang* | The Impact of Context on Display Ad Effectiveness: Automatic Attitude Activation and Applicability |
| 2019 | Understanding Clickbait Effectiveness | Shiu-Li Huang and Yu-De Lin | 21st International Conference on Electronic Commerce |
| 2018 | Diagnosing Service Success and Failure Incidents in Sharing Economy: A Case of Logistic Sharing Company | Shiu-Li Huang and Ya-Jung Lee | INFORMS International Conference |
| 2017 | Factors That Impact Consumers' Intention to Shop on Foreign Online Stores | Shiu-Li Huang and Ya-Chu Chang | The 50th Hawaii International Conference on System Sciences （HICSS） |
| 2019 | Understanding SNS continuance from a perspective of friends’ self-disclosure and social support | Shiu-Li Huang and Meng-Ying Lin | International Conference on Innovation and Management |
| 2015 | Brand Image Management via Websites for Nonprofit Organizations | Shiu-Li Huang and Hsiao-Hsuan Ku | The 2015 International Conference on e-Commerce, e-Administration, e-Society, e-Education and e-Technology (e-CASE & e-Tech 2015) |
| 2016 | The Effects of Deceptive Electronic Word-of-Mouth on Consumers’ Belief and Attitude Changes: A Longitudinal Study | Shiu-Li Huang and Chuan-Feng Shih | The 2016 AMA Winter Marketing Academic Conference |
| 2018 | Investigating How People Select Social Networking Services | Shiu-Li Huang and Chih-Yu Chang | The 5th International Conference on Education, Social Sciences and Humanities |
| 2004 | e-Service Journal | Fu-ren Lin*, Shiu-li Huang, and Nian-shing Chen | Incremental Revision of Recommendation Rules for Information Services |
| 國科會 | 探討惡搞行為及其補救措施對線上約會使用者忠誠度的影響 (NSTC 113-2410-H-305-067) | 2024/08/01 | 主持人 |
| 國科會 | 多層級信任對共享經濟服務持續使用意願的影響 (NSTC 112-2410-H-305-026) | 2023/08/01 | 主持人 |
| 科技部 | 網紅經濟：內容呈現策略與資訊科技服務－影音直播的商品展示策略對購買意圖之影響 (MOST 111-2410-H-305-022) | 2022/08/01 | 主持人 |
| 科技部 | 新冠肺炎流行期間餐廳導入線上美食外送的促成因素與影響 (MOST 110-2410-H-305-038) | 2021/08/01 | 主持人 |
| 科技部 | 探索不確定性對無為慣性的影響：以線上促銷為例 (MOST 109-2410-H-305-027) | 2020/08/01 | 主持人 |
| 科技部 | 探索參與非官方粉絲專頁的影響因素 (MOST 108-2410-H-305-070) | 2019/08/01 | 主持人 |
| 科技部 | 以期望失驗與失諧解困觀點探討點擊誘餌的效果 (MOST 107-2410-H-305-037) | 2018/08/01 | 主持人 |
| 科技部 | 以媒體組合觀點探討人們如何選擇社交網絡服務 (MOST 106-2410-H-305-021) | 2017/08/01 | 主持人 |
| 科技部 | 消費者跨境電商使用意圖之研究 (MOST 105-2410-H-305-060) | 2016/08/01 | 主持人 |
| 科技部 | 不實網路口碑對消費者信念與態度的影響：縱貫性研究 (MOST 104-2410-H-305-058) | 2015/08/01 | 主持人 |
| 科技部 | 非營利組織印象管理：探索網站、形象與捐贈之間的關係 (MOST 103-2410-H-305 -050) | 2014/08/01 | 主持人 |
| 國科會 | 瞭解網頁內容的促發效果與情感注入效果的交互作用對網路廣告的影響 (NSC 102-2410-H-305 -060) | 2013/08/01 | 主持人 |
| 國科會 | 瞭解情感狀態對線上廣告效果的影響以開發廣告遞送系統 (NSC 100-2410-H-305 -072 -MY2) | 2011/08/01 | 主持人 |
經歷
| 年度 | 經歷類型 | 服務機關名稱 | 職務 |
|---|---|---|---|
| 科技部 | 消費者跨境電商使用意圖之研究 (MOST 105-2410-H-305-060) | 2016/08/01 | 主持人 |
| 科技部 | 以媒體組合觀點探討人們如何選擇社交網絡服務 (MOST 106-2410-H-305-021) | 2017/08/01 | 主持人 |
| 科技部 | 非營利組織印象管理：探索網站、形象與捐贈之間的關係 (MOST 103-2410-H-305 -050) | 2014/08/01 | 主持人 |
| 科技部 | 以期望失驗與失諧解困觀點探討點擊誘餌的效果 (MOST 107-2410-H-305-037) | 2018/08/01 | 主持人 |
| 科技部 | 不實網路口碑對消費者信念與態度的影響：縱貫性研究 (MOST 104-2410-H-305-058) | 2015/08/01 | 主持人 |
| 科技部 | 新冠肺炎流行期間餐廳導入線上美食外送的促成因素與影響 (MOST 110-2410-H-305-038) | 2021/08/01 | 主持人 |
| 國科會 | 瞭解網頁內容的促發效果與情感注入效果的交互作用對網路廣告的影響 (NSC 102-2410-H-305 -060) | 2013/08/01 | 主持人 |
| 國科會 | 瞭解情感狀態對線上廣告效果的影響以開發廣告遞送系統 (NSC 100-2410-H-305 -072 -MY2) | 2011/08/01 | 主持人 |
| 2024/01 | 編輯委員 | Electronic Commerce Research and Applications | Senior Editor |
| 2022/01 | 編輯委員 | Sustainability | Guest Editor |
| 2022 | Factors Affecting the Implementation of Online Food Delivery and Its Impact on Restaurant Performance During the COVID-19 Pandemic | Shiu-Li Huang, Huei-Ru Siao | The 23rd Asia Pacific Management Conference |
| 2022 | Journal of e-Business | Shiu-Li Huang* and Jui-Lun Tsai | Understanding Online Intrusive Video Advertising: A Cognitive Absorption Perspective |
| 2021 | Journal of e-Business | Shiu-Li Huang* and Yu-De Lin | Understanding Clickbait Effectiveness: A Perspective of Expectation Disconfirmation and Incongruity Resolution |
| 2021 | Journal of Information Management | Tung-Ching Lin, Shiu-Li Huang*, and Lin-En Huang | Exploring IS Project Outsourcing Success: A Psychological Contract Breach Perspective |
| 2020 | Online Information Review | Shiu-Li Huang* and Shu-Yu Kuo | Understanding why people share in the sharing economy |
| 2020 | Service Business | Shiu-Li Huang* and Ming-Yen Kuo | Critical Success Factors in the Sharing Economy: A Customer Perspective |
| 2020 | Information & Management | Shiu-Li Huang* and Chih-Yu Chang | Understanding How People Select Social Networking Services: Media Trait, Social Influences and Situational Factors |
| 2019 | Understanding Clickbait Effectiveness | Shiu-Li Huang and Yu-De Lin | 21st International Conference on Electronic Commerce |
| 2019 | Internet Research | Shiu-Li Huang* and Ya-Chu Chang | Cross-Border E-Commerce: Consumers Intention to Shop on Foreign Websites |
| 2019 | Understanding SNS continuance from a perspective of friends’ self-disclosure and social support | Shiu-Li Huang and Meng-Ying Lin | International Conference on Innovation and Management |
| 2018 | 編輯委員 | 企業管理學報 | 執行主編 |
| 2018 | Diagnosing Service Success and Failure Incidents in Sharing Economy: A Case of Logistic Sharing Company | Shiu-Li Huang and Ya-Jung Lee | INFORMS International Conference |
| 2018 | Investigating How People Select Social Networking Services | Shiu-Li Huang and Chih-Yu Chang | The 5th International Conference on Education, Social Sciences and Humanities |
| 2018 | Computers in Human Behavior | Shiu-Li Huang* and Chieh-Ting Chen | How Consumers Become Loyal Fans on Facebook |
| 2018 | Journal of the Association for Information Systems | Tung-Ching Lin, Shiu-Li Huang*, and Shun-Chi Chiang | User Resistance to the Implementation of Information Systems: A Psychological Contract Breach Perspective |
| 2017/01 | 編輯委員 | Electronic Commerce Research and Applications | Associate Editor |
| 2017 | International Journal of Commerce and Strategy | Shiu-Li Huang* and Hung-Wei Chen | Understanding Online Intrusive Advertising: A Perspective of Attentional Inertia and Cognitive Engagement |
| 2017 | 探討人們如何選擇社交網路服務:媒體組合觀點 | 張芷瑜/黃旭立 | 銘傳大學2017國際學術研討會 |
| 2017 | Factors That Impact Consumers' Intention to Shop on Foreign Online Stores | Shiu-Li Huang and Ya-Chu Chang | The 50th Hawaii International Conference on System Sciences （HICSS） |
| 2016 | Factors that Affect Consumers’ Intention to Shop on Foreign Online Stores | 張雅筑/黃旭立 | 台灣商管與資訊研討會 |
| 2016 | Why Do People Like Brand Fan Pages on Facebook? A Perspective of Value and Value Co-Creation | 陳玠廷/黃旭立 | 2016前瞻管理學術與產業趨勢研討會 |
| 2016 | Journal of Electronic Commerce Research | Shiu-Li Huang* and Hsiao-Hsuan Ku | Brand Image Management for Nonprofit Organizations: Exploring the Relationships Between Websites, Brand Images and Donations |
| 2016 | The Effects of Deceptive Electronic Word-of-Mouth on Consumers’ Belief and Attitude Changes: A Longitudinal Study | Shiu-Li Huang and Chuan-Feng Shih | The 2016 AMA Winter Marketing Academic Conference |
| 2016 | Exploring Consumer Online Purchase Process and Search Behavior: An FCB Grid Perspective | 林宜嫻/黃旭立 | 2016第八屆臺灣商管與資訊研討會 |
| 2016 | 為何人們願意在共享經濟中分享資產：以社會交換理論、計畫行為理論與社會資本理論的觀點探討 | 郭書瑜/黃旭立 | 2016財務金融與管理研討會(2016 FMC) |
| 2016 | Journal of Organizational Computing and Electronic Commerce | Shiu-Li Huang, Sheng-Cheng Lin, and Ren-Jie Hsieh | Locating Experts Using Social Media Based on Social Capital and Expertise Similarity |
| 2015 | Understanding Online Intrusive Video Advertising: Antecedents and Consequences of Cognitive Absorption in Video Scenarios | 蔡睿倫/黃旭立 | 2015第十一屆支是社群國際研討會 |
| 2015 | Electronic Commerce Research and Applications | Shiu-Li Huang* and Wen-Chi Cheng | Discovering Chinese Sentence Patterns for Feature-based Opinion Summarization |
| 2015 | International Journal of Information Management | Tung-Ching Lin, Shiu-Li Huang*, and Chieh-Ju Hsu | A Dual-factor Model of Loyalty to IT Product – The Case of Smartphones |
| 2015 | Brand Image Management via Websites for Nonprofit Organizations | Shiu-Li Huang and Hsiao-Hsuan Ku | The 2015 International Conference on e-Commerce, e-Administration, e-Society, e-Education and e-Technology (e-CASE & e-Tech 2015) |
| 2015 | Electronic Commerce Studies | Shiu-Li Huang* and Yi-Siou Chen | Recognizing Viewers' Affective States from Web Articles |
| 2015 | 信念與態度在不實線上口碑傳播過程中的轉變–縱貫性研究 | 施權峰/黃旭立 | 銘傳大學2015追求高教卓越國際學術研討會 |
| 2014/05 | 編輯委員 | Decision Support Systems | Senior Editor |
| 2014 | Understanding Online Intrusive Advertising: Antecedents and Consequences of Cognitive Engagement | Shiu-li Huang and Hung-Wei Chen | The 2014 International Conference on Information Management |
| 2014 | Electronic Commerce Research and Applications | Shiu-Li Huang* | The Impact of Context on Display Ad Effectiveness: Automatic Attitude Activation and Applicability |
| 2014 | International Journal of Electronic Commerce | Tung-Ching Lin and Shiu-Li Huang* | Understanding the Determinants of Consumers' Switching Intentions in a Standards War |
| 2014 | How Nonprofit Organizations Manage Impression with Websites to Increase Donations | 古筱萱/黃旭立 | 第十六屆電子商務與網路行銷學術研討會 |
| 2014 | The context effect on display ad effectiveness | Shiu-li Huang | The 2014 International Conference on e-Commerce, e-Administration, e-Society, and e-Education |
| 2014 | How Nonprofit Organizations Manage Impression with Websites to Increase Donations | Shiu-li Huang and Hsiao-Hsuan Ku | The 15th Conference on Electronic Commerce & Online Marketing |
| 2014 | Journal of e-Business | Shiu-Li Huang* and Szu-Chen Chen | The Effects of Moods Induced by Webpage Content on the Effectiveness of Display Ads |
| 2012 | Educational Technology & Society | Shiu-li Huang* and Jung-Hung Shiu | A User-Centric Adaptive Learning System for E-Learning 2.0 |
| 2012 | Information Processing & Management | Shiu-li Huang*, Sheng-Cheng Lin, and Yung-Chun Chan | Investigating Effectiveness and User Acceptance of Semantic Social Tagging for Knowledge Sharing |
| 2011 | Decision Support Systems | Shiu-li Huang* and Yu-hsiang Tsai | Designing a Cross-language Comparison Shopping Agent |
| 2011 | Electronic Commerce Research and Applications | Shiu-li Huang* | Designing Utility-based Recommender Systems for E-commerce: Evaluation of Preference Elicitation Methods |
| 2010 | Expert Systems with Applications | Shiu-li Huang* and Chia-yin Lin | The Search for Potentially Interesting Products in an E-Marketplace: An Agent-to-Agent Argumentation Approach |
| 2009 | Journal of Internet Technology | Shiu-li Huang* and Yu-hsiang Tsai | Developing a Shopbot with Multilingual Ontology for Global E-Commerce |
| 2009 | Computers & Education | Shiu-li Huang* and Chia-wei Yang | Designing a Semantic Bliki System to Support Different Types of Knowledge and Adaptive Learning |
| 2008 | Electronic Commerce Research and Applications | Shiu-li Huang* and Fu-ren Lin | Using Temporal-Difference Learning for Multi-Agent Bargaining |
| 2007 | Electronic Commerce Research and Applications | Shiu-li Huang* and Fu-ren Lin | The Design and Evaluation of Intelligent Sales Agent for Online Persuasion and Negotiation |
| 2006 | International Journal of Electronic Commerce | Shiu-li Huang, Fu-ren Lin*, and Yufei Yuan | Understanding Agent-Based Online Persuasion and Bargaining Strategies: An Empirical Study |
| 2004 | e-Service Journal | Fu-ren Lin*, Shiu-li Huang, and Nian-shing Chen | Incremental Revision of Recommendation Rules for Information Services |
榮譽
| 科技部 | 不實網路口碑對消費者信念與態度的影響：縱貫性研究 (MOST 104-2410-H-305-058) | 2015/08/01 |
| 科技部 | 新冠肺炎流行期間餐廳導入線上美食外送的促成因素與影響 (MOST 110-2410-H-305-038) | 2021/08/01 |
| 科技部 | 以期望失驗與失諧解困觀點探討點擊誘餌的效果 (MOST 107-2410-H-305-037) | 2018/08/01 |
| 科技部 | 非營利組織印象管理：探索網站、形象與捐贈之間的關係 (MOST 103-2410-H-305 -050) | 2014/08/01 |
| 科技部 | 以媒體組合觀點探討人們如何選擇社交網絡服務 (MOST 106-2410-H-305-021) | 2017/08/01 |
| 科技部 | 消費者跨境電商使用意圖之研究 (MOST 105-2410-H-305-060) | 2016/08/01 |
| 國科會 | 瞭解情感狀態對線上廣告效果的影響以開發廣告遞送系統 (NSC 100-2410-H-305 -072 -MY2) | 2011/08/01 |
| 國科會 | 瞭解網頁內容的促發效果與情感注入效果的交互作用對網路廣告的影響 (NSC 102-2410-H-305 -060) | 2013/08/01 |
| 2024/01 | 編輯委員 | Electronic Commerce Research and Applications |
| 2022/01 | 編輯委員 | Sustainability |
| 2022 | Journal of e-Business | Shiu-Li Huang* and Jui-Lun Tsai |
| 2022 | Factors Affecting the Implementation of Online Food Delivery and Its Impact on Restaurant Performance During the COVID-19 Pandemic | Shiu-Li Huang, Huei-Ru Siao |
| 2021 | Journal of e-Business | Shiu-Li Huang* and Yu-De Lin |
| 2021 | Journal of Information Management | Tung-Ching Lin, Shiu-Li Huang*, and Lin-En Huang |
| 2020 | Information & Management | Shiu-Li Huang* and Chih-Yu Chang |
| 2020 | Service Business | Shiu-Li Huang* and Ming-Yen Kuo |
| 2020 | Online Information Review | Shiu-Li Huang* and Shu-Yu Kuo |
| 2019 | Understanding SNS continuance from a perspective of friends’ self-disclosure and social support | Shiu-Li Huang and Meng-Ying Lin |
| 2019 | Internet Research | Shiu-Li Huang* and Ya-Chu Chang |
| 2019 | Understanding Clickbait Effectiveness | Shiu-Li Huang and Yu-De Lin |
| 2018 | Journal of the Association for Information Systems | Tung-Ching Lin, Shiu-Li Huang*, and Shun-Chi Chiang |
| 2018 | Investigating How People Select Social Networking Services | Shiu-Li Huang and Chih-Yu Chang |
| 2018 | Computers in Human Behavior | Shiu-Li Huang* and Chieh-Ting Chen |
| 2018 | 編輯委員 | 企業管理學報 |
| 2018 | Diagnosing Service Success and Failure Incidents in Sharing Economy: A Case of Logistic Sharing Company | Shiu-Li Huang and Ya-Jung Lee |
| 2017/01 | 編輯委員 | Electronic Commerce Research and Applications |
| 2017 | Factors That Impact Consumers' Intention to Shop on Foreign Online Stores | Shiu-Li Huang and Ya-Chu Chang |
| 2017 | 探討人們如何選擇社交網路服務:媒體組合觀點 | 張芷瑜/黃旭立 |
| 2017 | International Journal of Commerce and Strategy | Shiu-Li Huang* and Hung-Wei Chen |
| 2016 | 為何人們願意在共享經濟中分享資產：以社會交換理論、計畫行為理論與社會資本理論的觀點探討 | 郭書瑜/黃旭立 |
| 2016 | Journal of Organizational Computing and Electronic Commerce | Shiu-Li Huang, Sheng-Cheng Lin, and Ren-Jie Hsieh |
| 2016 | Exploring Consumer Online Purchase Process and Search Behavior: An FCB Grid Perspective | 林宜嫻/黃旭立 |
| 2016 | Why Do People Like Brand Fan Pages on Facebook? A Perspective of Value and Value Co-Creation | 陳玠廷/黃旭立 |
| 2016 | The Effects of Deceptive Electronic Word-of-Mouth on Consumers’ Belief and Attitude Changes: A Longitudinal Study | Shiu-Li Huang and Chuan-Feng Shih |
| 2016 | Factors that Affect Consumers’ Intention to Shop on Foreign Online Stores | 張雅筑/黃旭立 |
| 2016 | Journal of Electronic Commerce Research | Shiu-Li Huang* and Hsiao-Hsuan Ku |
| 2015 | Electronic Commerce Studies | Shiu-Li Huang* and Yi-Siou Chen |
| 2015 | 信念與態度在不實線上口碑傳播過程中的轉變–縱貫性研究 | 施權峰/黃旭立 |
| 2015 | Brand Image Management via Websites for Nonprofit Organizations | Shiu-Li Huang and Hsiao-Hsuan Ku |
| 2015 | Understanding Online Intrusive Video Advertising: Antecedents and Consequences of Cognitive Absorption in Video Scenarios | 蔡睿倫/黃旭立 |
| 2015 | Electronic Commerce Research and Applications | Shiu-Li Huang* and Wen-Chi Cheng |
| 2015 | International Journal of Information Management | Tung-Ching Lin, Shiu-Li Huang*, and Chieh-Ju Hsu |
| 2014/05 | 編輯委員 | Decision Support Systems |
| 2014 | The context effect on display ad effectiveness | Shiu-li Huang |
| 2014 | How Nonprofit Organizations Manage Impression with Websites to Increase Donations | Shiu-li Huang and Hsiao-Hsuan Ku |
| 2014 | Journal of e-Business | Shiu-Li Huang* and Szu-Chen Chen |
| 2014 | How Nonprofit Organizations Manage Impression with Websites to Increase Donations | 古筱萱/黃旭立 |
| 2014 | International Journal of Electronic Commerce | Tung-Ching Lin and Shiu-Li Huang* |
| 2014 | Understanding Online Intrusive Advertising: Antecedents and Consequences of Cognitive Engagement | Shiu-li Huang and Hung-Wei Chen |
| 2014 | Electronic Commerce Research and Applications | Shiu-Li Huang* |
| 2012 | Information Processing & Management | Shiu-li Huang*, Sheng-Cheng Lin, and Yung-Chun Chan |
| 2012 | Educational Technology & Society | Shiu-li Huang* and Jung-Hung Shiu |
| 2011 | Electronic Commerce Research and Applications | Shiu-li Huang* |
| 2011 | Decision Support Systems | Shiu-li Huang* and Yu-hsiang Tsai |
| 2010 | Expert Systems with Applications | Shiu-li Huang* and Chia-yin Lin |
| 2009 | Computers & Education | Shiu-li Huang* and Chia-wei Yang |
| 2009 | Journal of Internet Technology | Shiu-li Huang* and Yu-hsiang Tsai |
| 2008 | Electronic Commerce Research and Applications | Shiu-li Huang* and Fu-ren Lin |
| 2007 | Electronic Commerce Research and Applications | Shiu-li Huang* and Fu-ren Lin |
| 2006 | International Journal of Electronic Commerce | Shiu-li Huang, Fu-ren Lin*, and Yufei Yuan |
| 2004 | e-Service Journal | Fu-ren Lin*, Shiu-li Huang, and Nian-shing Chen |